Facebook Ads Brand Awareness Campaign
Budget: ₹750 – ₹1,250 INR
I’m ready to amplify my brand’s presence on Facebook and need an ads specialist who can take full ownership of the campaign. My objective is clear: build strong brand awareness, not direct sales, so every tactic—from creative concept to placement strategy—must serve that single goal.
What you’ll step into
• The account is already set up and the target audience is clearly defined; you won’t be starting from scratch.
• Pixel tracking and a basic reporting framework are in place, but optimisation, fresh ad creatives and continuous A/B testing are needed to unlock real reach and frequency.
Your mission
Craft and manage a Facebook Ads campaign that maximises impressions and recall within the set audience. This includes structuring ad sets, refining copy and visuals, adjusting bids, and monitoring results daily. I expect data-backed tweaks, not set-and-forget management, so please be comfortable digging into Ads Manager, Audience Insights and third-party reporting tools.
Deliverables
• Campaign structure document (objectives, ad sets, placements)
• Two rounds of ad creative (static or motion) ready for upload
• Weekly performance report with clear next steps
Acceptance criteria
1. Brand awareness objective selected in Ads Manager with reach/frequency optimised delivery.
2. CPM and frequency targets agreed on and met by week two.
3. End-of-month report showing audience reach versus initial benchmark, plus actionable insights for scaling.
Timeline
Kick-off within three days of hire; first ads live within one week. The initial engagement runs for 30 days, with the option to extend based on results.
If you excel at squeezing every impression out of a well-defined audience while keeping messaging on-brand, let’s talk.
What you’ll step into
• The account is already set up and the target audience is clearly defined; you won’t be starting from scratch.
• Pixel tracking and a basic reporting framework are in place, but optimisation, fresh ad creatives and continuous A/B testing are needed to unlock real reach and frequency.
Your mission
Craft and manage a Facebook Ads campaign that maximises impressions and recall within the set audience. This includes structuring ad sets, refining copy and visuals, adjusting bids, and monitoring results daily. I expect data-backed tweaks, not set-and-forget management, so please be comfortable digging into Ads Manager, Audience Insights and third-party reporting tools.
Deliverables
• Campaign structure document (objectives, ad sets, placements)
• Two rounds of ad creative (static or motion) ready for upload
• Weekly performance report with clear next steps
Acceptance criteria
1. Brand awareness objective selected in Ads Manager with reach/frequency optimised delivery.
2. CPM and frequency targets agreed on and met by week two.
3. End-of-month report showing audience reach versus initial benchmark, plus actionable insights for scaling.
Timeline
Kick-off within three days of hire; first ads live within one week. The initial engagement runs for 30 days, with the option to extend based on results.
If you excel at squeezing every impression out of a well-defined audience while keeping messaging on-brand, let’s talk.