Exterior Remodel Facebook Lead Ads
Budget: $2 – $8 USD
I need an experienced Facebook Ads specialist to take full ownership of lead-generation campaigns for my exterior remodeling company. The priority is to bring qualified homeowners into our pipeline, so every decision—from audience targeting to budget allocation—has to push toward that single metric: booked roofing and siding appointments.
Here’s what the work looks like from my side. You will build, launch, and continually optimize Facebook lead campaigns, refining audiences, placements, and bidding to keep cost per lead low while volume stays consistent. Creatively, I’m leaning on you to design scroll-stopping image ads that showcase our roofing and siding work. No video or carousel assets are required right now; strong static images paired with clear, benefit-driven copy should do the heavy lifting.
Because we live and die by data, you’ll connect each ad set to the correct Facebook pixel and standard events, sync leads into our CRM, and report weekly on spend, CPL, and next steps you’re taking to improve results. If you already have a proven framework for testing headlines, offers, or visual angles in the home-improvement niche, I’m all ears.
Deliverables (at minimum)
• Initial campaign build with two roofing and two siding ad sets
• Four custom image creatives formatted for Feed and Story placements
• Ongoing optimization and written weekly performance summary
I’m ready to start as soon as we agree on a rollout plan and KPI targets, so let me know how you’d approach the first 30 days and what access you’ll need from me.
Here’s what the work looks like from my side. You will build, launch, and continually optimize Facebook lead campaigns, refining audiences, placements, and bidding to keep cost per lead low while volume stays consistent. Creatively, I’m leaning on you to design scroll-stopping image ads that showcase our roofing and siding work. No video or carousel assets are required right now; strong static images paired with clear, benefit-driven copy should do the heavy lifting.
Because we live and die by data, you’ll connect each ad set to the correct Facebook pixel and standard events, sync leads into our CRM, and report weekly on spend, CPL, and next steps you’re taking to improve results. If you already have a proven framework for testing headlines, offers, or visual angles in the home-improvement niche, I’m all ears.
Deliverables (at minimum)
• Initial campaign build with two roofing and two siding ad sets
• Four custom image creatives formatted for Feed and Story placements
• Ongoing optimization and written weekly performance summary
I’m ready to start as soon as we agree on a rollout plan and KPI targets, so let me know how you’d approach the first 30 days and what access you’ll need from me.