Expertise in FB Ads for Educational Campaign
Budget: $250 – $750 CAD
Facebook Ads Expert Needed for Lead Generation Campaign (Education Niche – Canada):Client: Mobile Tutors Website: https://mobiletutors.ca Campaign Type: Lead Generation via Quiz Funnel Target Market: Canadian parents of K–12 students
Project Overview:
We’re launching a Facebook & Instagram ad campaign to promote a short quiz that helps parents discover how their child learns best. After completing the quiz, users will submit their contact info to receive personalized tutoring offers.
Primary Goal: Collect qualified leads
Secondary Goal: Build trust and engagement through helpful content
Quiz Funnel URL: https://tradingrich.com/child
Target Audience
Canadian parents (especially moms), ages 30–50
Children in grades K–12
Pain points: overwhelmed with homework, unsure how to help
Needs: affordable, accessible tutoring that fits their schedule
Ad Creative Guidelines
Platforms: Facebook & Instagram
Budget & Testing Strategy
Initial daily budget: $10–$20
Testing duration: Minimum 7–10 days
Split testing required (creatives and audiences)
Performance evaluated based on CPL, engagement, and quiz completion rate
Questions to Answer in Your Proposal:
Please include responses to the following:
How many days do you typically use for testing?
What is your recommended daily test budget?
How many creatives (images/videos/text variations) will you test?
How do you determine whether to continue, pause, or scale a campaign?
Do you agree that testing with a lower budget is essential before increasing spend?
Will you split test different creatives and audiences to identify the best performer?
Responsibilities:
Set up and configure Facebook ad account
Install and configure Facebook Pixel for tracking and retargeting
Create ad creatives (images, copy, quiz link)
Define and target the correct audience
Launch and monitor campaign
Provide performance reports (daily or every 3 days)
Optimize campaign based on results
Key Metrics to Track:
Click-through rate (CTR)
Quiz completion rate
Lead conversion rate
Cost per lead (CPL)
Engagement metrics (likes, shares, comments)
Post-Quiz Follow-Up:
Run retargeting ads for non-converting quiz takers
To Apply: Please share your experience with similar lead generation campaigns, especially in the education or parenting niche. Include your answers to the questions above and any relevant case studies or results.
We’re excited to find a partner who’s data-driven, creative, and passionate about helping families succeed. Let’s build something great together!
Project Overview:
We’re launching a Facebook & Instagram ad campaign to promote a short quiz that helps parents discover how their child learns best. After completing the quiz, users will submit their contact info to receive personalized tutoring offers.
Primary Goal: Collect qualified leads
Secondary Goal: Build trust and engagement through helpful content
Quiz Funnel URL: https://tradingrich.com/child
Target Audience
Canadian parents (especially moms), ages 30–50
Children in grades K–12
Pain points: overwhelmed with homework, unsure how to help
Needs: affordable, accessible tutoring that fits their schedule
Ad Creative Guidelines
Platforms: Facebook & Instagram
Budget & Testing Strategy
Initial daily budget: $10–$20
Testing duration: Minimum 7–10 days
Split testing required (creatives and audiences)
Performance evaluated based on CPL, engagement, and quiz completion rate
Questions to Answer in Your Proposal:
Please include responses to the following:
How many days do you typically use for testing?
What is your recommended daily test budget?
How many creatives (images/videos/text variations) will you test?
How do you determine whether to continue, pause, or scale a campaign?
Do you agree that testing with a lower budget is essential before increasing spend?
Will you split test different creatives and audiences to identify the best performer?
Responsibilities:
Set up and configure Facebook ad account
Install and configure Facebook Pixel for tracking and retargeting
Create ad creatives (images, copy, quiz link)
Define and target the correct audience
Launch and monitor campaign
Provide performance reports (daily or every 3 days)
Optimize campaign based on results
Key Metrics to Track:
Click-through rate (CTR)
Quiz completion rate
Lead conversion rate
Cost per lead (CPL)
Engagement metrics (likes, shares, comments)
Post-Quiz Follow-Up:
Run retargeting ads for non-converting quiz takers
To Apply: Please share your experience with similar lead generation campaigns, especially in the education or parenting niche. Include your answers to the questions above and any relevant case studies or results.
We’re excited to find a partner who’s data-driven, creative, and passionate about helping families succeed. Let’s build something great together!