Experienced Meta (Facebook & Instagram) Ads Expert for E-commerce Store

Job ID: 40587712

Budget: ₹600 – ₹1,500 INR

I'm looking for an experienced Meta Ads specialist to manage and scale advertising campaigns for my e-commerce business selling personalized and customized products.

Our products include personalized wallets, name pencils, custom gift sets, photo frames, and other customized gifts. The primary goal is to increase profitable sales and achieve a strong Return on Ad Spend (ROAS).

Responsibilities
Create and manage Meta (Facebook & Instagram) ad campaigns
Develop campaign strategies for conversions and sales
Set up and optimize Meta Pixel and Conversion API (if required)
Create and manage retargeting campaigns
Build custom and lookalike audiences
Perform A/B testing for creatives, copy, and audiences
Optimize campaigns to improve ROAS and lower Cost Per Purchase
Monitor campaign performance and provide regular reports
Scale winning campaigns while maintaining profitability
Requirements
Proven experience managing Meta Ads for e-commerce brands
Strong understanding of Meta Ads Manager
Experience with Shopify stores
Knowledge of Meta Pixel, Conversion API, and event tracking
Ability to analyze campaign data and make optimization decisions
Experience with personalized or gifting products is a plus
Please Include in Your Proposal
Portfolio or case studies of successful Meta Ads campaigns
Products or niches you've worked with
Average ROAS achieved for e-commerce clients
Your campaign strategy for a personalized gifts store
Monthly management fee
Availability for ongoing collaboration
Project Goal

I'm looking for a long-term Meta Ads expert who can consistently generate profitable sales, scale campaigns, and help grow my e-commerce business.