Dual-Sector Lead-Gen Facebook Campaign

I need a well-structured Facebook advertising campaign focused on lead generation. The audience spans both B2B and B2C segments, and each ad must drive prospects directly to a dedicated landing page where we will capture their details.

Here’s what I’m after:
• Compelling ad copy and creative that speak separately to business buyers and individual consumers while keeping brand voice consistent
• Precise audience targeting and look-alike setup inside Facebook Ads Manager to maximise qualified traffic
• Conversion-focused landing page suggestions, including headline and call-to-action alignment with the ad promise
• Ongoing optimisation: split-testing visuals, copy, and placements; refining audience segments; monitoring CPL and adjusting bids accordingly
• Transparent reporting—key metrics, insights, and recommendations for scaling once targets are met

Acceptance criteria
• Campaign live within five days of contract start
• Cost-per-lead documented and trending downward after the first optimisation cycle
• Clear, shareable reports delivered weekly

If you’ve successfully run multi-segment lead-gen campaigns before and can demonstrate strong results, I’m ready to move quickly.