Drive 1,000 Audition Leads
Budget: $250 – $750 USD
I’m launching a touring audition event across Europe that invites children and teens (6-18) to perform in front of celebrity actors and take their first real step into the entertainment industry. My single metric for success is clear: 1,000 verified sign-ups for the audition, generated through paid campaigns on both Facebook and Instagram.
Here’s what I need from you:
• Strategy & setup – build a Meta Ads plan that speaks to parents of aspiring actors, defines the best audiences, and maps out an efficient funnel from video views to lead-form completion.
• Creative direction – shape short, scroll-stopping video ads that capture the excitement of meeting a celebrity mentor and highlight the limited-seat nature of the event.
• Campaign execution – launch, monitor, and optimise the ads, adjusting budgets, audiences, and copy daily to keep cost per lead on target.
• Tracking & reporting – integrate the Meta pixel, configure lead forms, and deliver weekly reports so I can see spend, CPL, and total sign-ups at a glance.
Acceptance criteria
• 1,000 audition sign-ups captured through Meta lead forms or my landing page CRM tag.
• Leads must come from Europe-based parents/guardians of 6-18-year-olds (no bots or duplicates).
• Final CPL stays within the agreed cap we set during onboarding.
If you have a portfolio of successful video-led lead-gen campaigns on both Facebook and Instagram—and can replicate that performance for this project—let’s talk dates and next steps.
Here’s what I need from you:
• Strategy & setup – build a Meta Ads plan that speaks to parents of aspiring actors, defines the best audiences, and maps out an efficient funnel from video views to lead-form completion.
• Creative direction – shape short, scroll-stopping video ads that capture the excitement of meeting a celebrity mentor and highlight the limited-seat nature of the event.
• Campaign execution – launch, monitor, and optimise the ads, adjusting budgets, audiences, and copy daily to keep cost per lead on target.
• Tracking & reporting – integrate the Meta pixel, configure lead forms, and deliver weekly reports so I can see spend, CPL, and total sign-ups at a glance.
Acceptance criteria
• 1,000 audition sign-ups captured through Meta lead forms or my landing page CRM tag.
• Leads must come from Europe-based parents/guardians of 6-18-year-olds (no bots or duplicates).
• Final CPL stays within the agreed cap we set during onboarding.
If you have a portfolio of successful video-led lead-gen campaigns on both Facebook and Instagram—and can replicate that performance for this project—let’s talk dates and next steps.