Digital Marketing for Lead Generation
Budget: $30 – $250 USD
Financial Lease (Facebook, Instagram)
Goal
Develop and manage a high-performing social media strategy for Financial Lease on Facebook, Instagram — focused on brand awareness, lead generation, and audience growth among entrepreneurs and business owners.
⸻
Main Responsibilities
A. Strategy Development
1. Research and define the target audience (self-employed professionals, small business owners, and company car users).
2. Develop a strategic plan per platform, including tone of voice, campaign goals, and key performance indicators.
3. Identify the most effective campaign types (lead ads, awareness, retargeting) for each platform.
4. Create a monthly marketing calendar outlining key dates, campaign themes, and objectives.
5. Analyze competitors and market trends within the automotive and finance sectors to guide campaign direction.
⸻
B. Campaign Management & Optimization
1. Set up and manage ad campaigns within Meta Ads Manager.
2. Determine targeting, budget allocation, and bidding strategy.
3. Coordinate with the content team to ensure all visuals and texts align with the strategic plan.
4. Monitor performance and continuously optimize campaigns for better results.
5. Conduct A/B testing on audiences, placements, and campaign objectives.
⸻
C. Reporting & Insights
1. Track key metrics: CTR, CPL, CPA, reach, and conversion rates.
2. Deliver weekly performance overviews and monthly strategic reports.
3. Provide insights and recommendations to improve lead quality and ROI.
⸻
Key Objectives
• Increase brand visibility among entrepreneurs in the Netherlands.
• Generate qualified leads for financial lease applications.
• Build structured, data-driven ad campaigns that scale efficiently.
⸻
Tools to Use
• Meta Ads Manager (Facebook & Instagram)
• Google Sheets / Notion (planning & reporting)
• Google Analytics / Meta Pixel (tracking & insights)
Goal
Develop and manage a high-performing social media strategy for Financial Lease on Facebook, Instagram — focused on brand awareness, lead generation, and audience growth among entrepreneurs and business owners.
⸻
Main Responsibilities
A. Strategy Development
1. Research and define the target audience (self-employed professionals, small business owners, and company car users).
2. Develop a strategic plan per platform, including tone of voice, campaign goals, and key performance indicators.
3. Identify the most effective campaign types (lead ads, awareness, retargeting) for each platform.
4. Create a monthly marketing calendar outlining key dates, campaign themes, and objectives.
5. Analyze competitors and market trends within the automotive and finance sectors to guide campaign direction.
⸻
B. Campaign Management & Optimization
1. Set up and manage ad campaigns within Meta Ads Manager.
2. Determine targeting, budget allocation, and bidding strategy.
3. Coordinate with the content team to ensure all visuals and texts align with the strategic plan.
4. Monitor performance and continuously optimize campaigns for better results.
5. Conduct A/B testing on audiences, placements, and campaign objectives.
⸻
C. Reporting & Insights
1. Track key metrics: CTR, CPL, CPA, reach, and conversion rates.
2. Deliver weekly performance overviews and monthly strategic reports.
3. Provide insights and recommendations to improve lead quality and ROI.
⸻
Key Objectives
• Increase brand visibility among entrepreneurs in the Netherlands.
• Generate qualified leads for financial lease applications.
• Build structured, data-driven ad campaigns that scale efficiently.
⸻
Tools to Use
• Meta Ads Manager (Facebook & Instagram)
• Google Sheets / Notion (planning & reporting)
• Google Analytics / Meta Pixel (tracking & insights)