Comprehensive Social Media Ad Campaign

I need a skilled marketer to create and manage ads across Facebook and Instagram. The main goal of these ads is direct sales.

Key requirements:
- Creation of engaging marketing materials including:
- Social media posts
- Video ads
- Banner ads
- Experience with Facebook and Instagram Ads Manager
- Ability to analyze ad performance and adjust strategies accordingly

Ideal skills and experience:
- Proven track record in direct sales ads
- Strong creative skills for content creation
- Expertise in targeting and segmentation on social platforms

Please provide samples of previous work and a brief strategy outline.