Comprehensive Meta Ad Account Audit Needed
Budget: $2 – $8 USD
Perform a full Ad Account Audit for MyBusiness Pixel (Meta Business Manager & Ad Account ID: [paste IDs]) — include Ads Manager, Events Manager, Pixel & CAPI.
Verify Pixel installation and Conversions API; run Test Events and provide a list of missing/incorrect events with exact implementation steps to fix.
Export and analyze last 90 days of ad performance (campaign / adset / ad levels) and deliver a performance summary: total spend, conversions, CPA, ROAS, CTR, CPM, top 3 wins, top 3 problems.
Reconcile Meta-reported conversions with our backend/CRM (HubSpot / Shopify / [your system]) for the last 30 days and note any discrepancies with likely causes.
Create an Account Inventory document listing Business Manager, Ad Account, Pixel, connected Pages/IG, payment method status, product catalog status, GA4 property, creative assets link, and access list.
Produce customer/audience profiling: 3 buyer personas (demographics, interests, AOV) and recommended prospecting & retargeting audience setups (including suggested lookalike seeds and exclusion lists).
Provide a Tracking Gap Report with prioritized fixes (High/Medium/Low), exact code snippets or GTM instructions where applicable, and verification steps.
Audit current campaigns and recommend immediate actions: which campaigns/adsets to pause, which to scale, and priority test setups (one prospecting test + one retargeting test).
Set measurable goals & targets based on historical data (baseline vs target): CPA/ROAS targets, KPIs, and timelines (30/60/90 days).
Deliver a 7–14 day action plan with owners and deadlines, plus a 90-day roadmap for testing and scaling.
Provide a short executive summary and final audit report (PDF or Google Doc) with attachments: Ads CSV export, Event Manager screenshots, and creatives inventory.
Include recommended naming conventions, reporting cadence (daily/weekly), and a sample reporting dashboard (Google Sheets/Data Studio template).
Optional (add if needed): implement Pixel/CAPI fixes on Shopify/WooCommerce/WordPress or coordinate with our developer and confirm fixes are verified.
Include hourly rate or fixed fee, estimated hours to complete the audit, availability to start, and 2 case studies or examples of similar Meta ad audits performed.
Please confirm you can access Meta Business Manager and run Ads & Events Manager diagnostics. Share 2 audit/report examples and your estimated time and cost to complete the full audit and action plan.
Verify Pixel installation and Conversions API; run Test Events and provide a list of missing/incorrect events with exact implementation steps to fix.
Export and analyze last 90 days of ad performance (campaign / adset / ad levels) and deliver a performance summary: total spend, conversions, CPA, ROAS, CTR, CPM, top 3 wins, top 3 problems.
Reconcile Meta-reported conversions with our backend/CRM (HubSpot / Shopify / [your system]) for the last 30 days and note any discrepancies with likely causes.
Create an Account Inventory document listing Business Manager, Ad Account, Pixel, connected Pages/IG, payment method status, product catalog status, GA4 property, creative assets link, and access list.
Produce customer/audience profiling: 3 buyer personas (demographics, interests, AOV) and recommended prospecting & retargeting audience setups (including suggested lookalike seeds and exclusion lists).
Provide a Tracking Gap Report with prioritized fixes (High/Medium/Low), exact code snippets or GTM instructions where applicable, and verification steps.
Audit current campaigns and recommend immediate actions: which campaigns/adsets to pause, which to scale, and priority test setups (one prospecting test + one retargeting test).
Set measurable goals & targets based on historical data (baseline vs target): CPA/ROAS targets, KPIs, and timelines (30/60/90 days).
Deliver a 7–14 day action plan with owners and deadlines, plus a 90-day roadmap for testing and scaling.
Provide a short executive summary and final audit report (PDF or Google Doc) with attachments: Ads CSV export, Event Manager screenshots, and creatives inventory.
Include recommended naming conventions, reporting cadence (daily/weekly), and a sample reporting dashboard (Google Sheets/Data Studio template).
Optional (add if needed): implement Pixel/CAPI fixes on Shopify/WooCommerce/WordPress or coordinate with our developer and confirm fixes are verified.
Include hourly rate or fixed fee, estimated hours to complete the audit, availability to start, and 2 case studies or examples of similar Meta ad audits performed.
Please confirm you can access Meta Business Manager and run Ads & Events Manager diagnostics. Share 2 audit/report examples and your estimated time and cost to complete the full audit and action plan.