Common Thread Collective - Meta Ads Specialist Required (Remote / Work From Home)
Budget: $30 – $90 USD
"About Us
Common Thread Collective is a performance-driven digital marketing agency specializing in scaling direct-to-consumer (DTC) eCommerce brands. We help businesses grow through advanced paid media strategies, data analytics, and full-funnel optimization.
Headquartered at 66 W Flagler Street #900-2039, Miami, Florida 33130, United States, we work with brands globally to drive measurable revenue growth and improve marketing efficiency.
The company is led by CEO Taylor Holiday, who is directly involved in the hiring process and may personally interview candidates alongside senior leadership and management team members.
Role Overview
We are looking for a results-driven Meta Ads Specialist to manage and scale paid acquisition campaigns across Facebook and Instagram.
This role focuses on driving revenue growth, improving campaign performance, and building scalable full-funnel advertising systems.
The ideal candidate has strong experience in Meta Ads, understands performance metrics like ROAS and CAC, and can continuously test and optimize campaigns for growth.
Key Responsibilities
Performance Marketing & Paid Acquisition
Manage and optimize campaigns across:
Meta Ads (Facebook & Instagram)
Continuously test and scale campaigns based on ROAS and CAC targets
Analyze performance data and optimize budgets to maximize revenue
Campaign Strategy & Optimization
Develop structured A/B testing strategies across:
Creatives
Audiences
Messaging
Bidding strategies
Identify inefficiencies and growth opportunities across the funnel
Build scalable campaign structures for long-term performance
Creative & Content Strategy
Collaborate with creative teams to:
Develop high-converting ad creatives
Produce short-form content (UGC, reels, social-style ads)
Continuously test hooks, angles, and messaging
Conversion Optimization
Optimize landing pages and funnels to improve conversion rates
Analyze user behavior and identify drop-off points
Work with designers and developers to improve user experience
Analytics & Reporting
Track key KPIs including:
ROAS
CAC
Conversion rate
Customer lifetime value
Prepare weekly and monthly performance reports
Provide insights and recommendations for scaling
Strategy & Growth
Develop and execute:
Weekly and monthly marketing plans
Full-funnel acquisition strategies
Identify new growth opportunities and channels
Continuously improve systems to increase efficiency and revenue
Requirements
6 months to 2+ years of experience in performance marketing, preferably in eCommerce or DTC brands
Strong hands-on experience with Meta Ads (Facebook & Instagram)
Understanding of full-funnel marketing and customer acquisition strategies
Data-driven mindset with strong analytical skills
Familiarity with tools such as Google Analytics (GA4), Shopify, or similar platforms
Strong communication and collaboration skills
Nice to Have
Experience with TikTok Ads or other paid channels
Experience working with DTC or consumer brands
Understanding of UGC and creative testing strategies
Compensation & Benefits
Salary: $30 – $90+/hour (based on experience)
Performance-based bonuses tied to campaign results and growth
Benefits:
Fully remote (Work From Home)
Flexible working schedule
Opportunity to work with high-growth eCommerce brands
Long-term career growth opportunities
Why Join Common Thread Collective
Work directly with a high-performance marketing team
Opportunity to scale real campaigns and impact revenue
Data-driven environment focused on measurable results
Creative freedom to test, learn, and execute new ideas
How to Apply
Please submit:
Resume
Portfolio (Meta Ads campaigns, creatives, performance results)
Examples of measurable impact (ROAS, revenue growth, CAC improvement)
Location: Remote (global), with preference for candidates who can overlap with US time zones"
Common Thread Collective is a performance-driven digital marketing agency specializing in scaling direct-to-consumer (DTC) eCommerce brands. We help businesses grow through advanced paid media strategies, data analytics, and full-funnel optimization.
Headquartered at 66 W Flagler Street #900-2039, Miami, Florida 33130, United States, we work with brands globally to drive measurable revenue growth and improve marketing efficiency.
The company is led by CEO Taylor Holiday, who is directly involved in the hiring process and may personally interview candidates alongside senior leadership and management team members.
Role Overview
We are looking for a results-driven Meta Ads Specialist to manage and scale paid acquisition campaigns across Facebook and Instagram.
This role focuses on driving revenue growth, improving campaign performance, and building scalable full-funnel advertising systems.
The ideal candidate has strong experience in Meta Ads, understands performance metrics like ROAS and CAC, and can continuously test and optimize campaigns for growth.
Key Responsibilities
Performance Marketing & Paid Acquisition
Manage and optimize campaigns across:
Meta Ads (Facebook & Instagram)
Continuously test and scale campaigns based on ROAS and CAC targets
Analyze performance data and optimize budgets to maximize revenue
Campaign Strategy & Optimization
Develop structured A/B testing strategies across:
Creatives
Audiences
Messaging
Bidding strategies
Identify inefficiencies and growth opportunities across the funnel
Build scalable campaign structures for long-term performance
Creative & Content Strategy
Collaborate with creative teams to:
Develop high-converting ad creatives
Produce short-form content (UGC, reels, social-style ads)
Continuously test hooks, angles, and messaging
Conversion Optimization
Optimize landing pages and funnels to improve conversion rates
Analyze user behavior and identify drop-off points
Work with designers and developers to improve user experience
Analytics & Reporting
Track key KPIs including:
ROAS
CAC
Conversion rate
Customer lifetime value
Prepare weekly and monthly performance reports
Provide insights and recommendations for scaling
Strategy & Growth
Develop and execute:
Weekly and monthly marketing plans
Full-funnel acquisition strategies
Identify new growth opportunities and channels
Continuously improve systems to increase efficiency and revenue
Requirements
6 months to 2+ years of experience in performance marketing, preferably in eCommerce or DTC brands
Strong hands-on experience with Meta Ads (Facebook & Instagram)
Understanding of full-funnel marketing and customer acquisition strategies
Data-driven mindset with strong analytical skills
Familiarity with tools such as Google Analytics (GA4), Shopify, or similar platforms
Strong communication and collaboration skills
Nice to Have
Experience with TikTok Ads or other paid channels
Experience working with DTC or consumer brands
Understanding of UGC and creative testing strategies
Compensation & Benefits
Salary: $30 – $90+/hour (based on experience)
Performance-based bonuses tied to campaign results and growth
Benefits:
Fully remote (Work From Home)
Flexible working schedule
Opportunity to work with high-growth eCommerce brands
Long-term career growth opportunities
Why Join Common Thread Collective
Work directly with a high-performance marketing team
Opportunity to scale real campaigns and impact revenue
Data-driven environment focused on measurable results
Creative freedom to test, learn, and execute new ideas
How to Apply
Please submit:
Resume
Portfolio (Meta Ads campaigns, creatives, performance results)
Examples of measurable impact (ROAS, revenue growth, CAC improvement)
Location: Remote (global), with preference for candidates who can overlap with US time zones"