Christmas Facebook Ads Campaign
Budget: $25 – $50 USD
The project centres on a single objective: lifting brand awareness in the run-up to Christmas through a focused Facebook Ads campaign aimed squarely at the 18- to 24-year-old segment. I already have a holiday offer and brand visuals; what’s missing is a data-driven, attention-grabbing presence in the feed.
Scope of work
— Develop a full-funnel strategy inside Meta Ads Manager, optimised for Reach, Impressions and Brand Lift metrics.
— Script, storyboard and edit thumb-stopping video creatives (15-30 sec) that feel native to Reels and Stories.
— Set up precise audience targeting, pixel tracking and custom reporting dashboards.
— Test variations quickly, swap out under-performers, and refine based on real-time insights.
— Provide concise weekly updates highlighting spend, CPM, frequency and any lift in brand recall.
Deliverables
• Campaign blueprint (PDF or Google Doc) outlining objectives, targeting, creative angles and KPIs.
• Minimum three final video ads ready for upload, exported to Meta’s recommended specs.
• Live campaign build in my ad account, scheduled from early December through Boxing Day.
• Final performance report and key learnings within three days of campaign end.
Any tools inside the Meta ecosystem—Ads Manager, Creative Hub, Attribution—may be used, and I’m open to supplemental support via Canva, Premiere Pro or After Effects if they speed up editing. Clear communication, quick iteration, and an eye for festive aesthetics will make this project a success.
Scope of work
— Develop a full-funnel strategy inside Meta Ads Manager, optimised for Reach, Impressions and Brand Lift metrics.
— Script, storyboard and edit thumb-stopping video creatives (15-30 sec) that feel native to Reels and Stories.
— Set up precise audience targeting, pixel tracking and custom reporting dashboards.
— Test variations quickly, swap out under-performers, and refine based on real-time insights.
— Provide concise weekly updates highlighting spend, CPM, frequency and any lift in brand recall.
Deliverables
• Campaign blueprint (PDF or Google Doc) outlining objectives, targeting, creative angles and KPIs.
• Minimum three final video ads ready for upload, exported to Meta’s recommended specs.
• Live campaign build in my ad account, scheduled from early December through Boxing Day.
• Final performance report and key learnings within three days of campaign end.
Any tools inside the Meta ecosystem—Ads Manager, Creative Hub, Attribution—may be used, and I’m open to supplemental support via Canva, Premiere Pro or After Effects if they speed up editing. Clear communication, quick iteration, and an eye for festive aesthetics will make this project a success.