Christmas Clothing Video Ads -- 2

I’m gearing up for the holiday rush with a new line of Christmas-themed clothing aimed at adult shoppers and I want Facebook to be the main sales engine. The creative will centre on short, scroll-stopping product-showcase videos that highlight fabric details, festive prints and quick styling ideas. You can work with the clips I already have or build fresh showcase edits from the raw footage and stills I’ll supply.

Here’s the scope as I see it:
• Edit or assemble up to three video variants (Feed, Stories/Reels, and a square format) optimised for Meta’s ad specs and sound-off viewing.
• Write attention-grabbing headlines, primary text and CTAs that speak directly to adults shopping for themselves or gifting.
• Set up the full campaign inside Meta Ads Manager: objective, placements, custom audiences, look-alikes, conversion tracking via the Pixel, and clear naming conventions so I can follow the data.
• Launch A/B tests on creative and copy, monitor the learning phase, and refine based on cost-per-purchase.
• Provide a concise performance report after the first seven days with recommendations for scaling.

Acceptance criteria
1. Videos meet Meta’s compression, aspect-ratio and text-safe guidelines.
2. Campaign goes live without disapproved ads or pixel errors.
3. I receive editable project files plus the performance report in a shareable format (PDF or Google Sheet).

If you have a track record of profitable festive campaigns, know your way around Meta Business Suite and can move fast, let’s talk.