Boost Mattress Store Footfall

I run a local mattress store and want to turn Meta’s ad platform into a steady flow of people walking through my doors. The single metric that matters to me is in-store visits, not clicks or web sales. My current Ads Manager setup is mature—I’ve advertised often, the pixel is firing, and offline conversions are connected—yet results have stalled, so I need fresh strategy and sharper execution aimed squarely at local shoppers.

You’ll start by auditing the existing campaigns, ad sets, and creative, then craft new angles that speak to residents in our catchment area. Familiarity with Store Traffic and Conversion objectives, dynamic creative testing, A/B budgeting, and audience refinement is essential. If you’ve driven footfall for retailers—especially furniture or mattress brands—show me the numbers.

Deliverables
• Account audit with a prioritized action checklist
• 30-day media plan detailing audiences, offers, and spend levels
• Build-out and launch of the revised campaigns inside Facebook Ads Manager
• Weekly reports tracking cost-per-store-visit and incremental lift

Acceptance criteria
• Revised campaigns live within 7 days of contract start
• At least a 20 % reduction in cost-per-store-visit versus my last 30-day average
• Clear documentation of every change made to the account

If you’re confident you can get more locals into the showroom, let’s talk data, creatives, and timelines so we can help more people find the perfect night’s sleep.