Boost Airbnb Bookings via Social Media
Budget: ₹100 – ₹400 INR
I manage ten Airbnb properties and want to turn our positive guest experiences into more bookings by running well-crafted Facebook and Instagram campaigns that reach travellers nationwide. The content that performs best for us is authentic guest testimonials and reviews, so every creative asset should showcase real stories, ratings, or before-and-after moments that build trust and spark the “I want to stay there” feeling.
Here’s the flow I’m after: develop a testimonial-driven content calendar, design thumb-stopping ads, launch and optimise conversion-focused campaigns, then track results all the way through to confirmed Airbnb reservations. You’ll be working inside Facebook Ads Manager and Instagram, leveraging custom audiences, look-alikes, retargeting, and clear calls-to-book that link directly to each listing or to my direct-booking funnel.
Key deliverables
• Campaign strategy outlining target personas, ad objectives, and budget splits
• A minimum of three testimonial-based ad sets per listing (static, carousel, and short-form video variations)
• Full campaign build, pixel/event tracking, and weekly optimisation for ROAS and booking conversions
• Transparent reporting that ties spend to impressions, clicks, and—most importantly—new bookings
Experience running nationwide hospitality or vacation-rental campaigns on both platforms is a must; please highlight relevant results you’ve achieved. If you can turn glowing reviews into scroll-stopping stories that fill calendars, let’s talk.
Here’s the flow I’m after: develop a testimonial-driven content calendar, design thumb-stopping ads, launch and optimise conversion-focused campaigns, then track results all the way through to confirmed Airbnb reservations. You’ll be working inside Facebook Ads Manager and Instagram, leveraging custom audiences, look-alikes, retargeting, and clear calls-to-book that link directly to each listing or to my direct-booking funnel.
Key deliverables
• Campaign strategy outlining target personas, ad objectives, and budget splits
• A minimum of three testimonial-based ad sets per listing (static, carousel, and short-form video variations)
• Full campaign build, pixel/event tracking, and weekly optimisation for ROAS and booking conversions
• Transparent reporting that ties spend to impressions, clicks, and—most importantly—new bookings
Experience running nationwide hospitality or vacation-rental campaigns on both platforms is a must; please highlight relevant results you’ve achieved. If you can turn glowing reviews into scroll-stopping stories that fill calendars, let’s talk.