Ayurvedic Consumer Leads via Social Media
Budget: ₹1,500 – ₹12,500 INR
My goal is to build a steady stream of high-intent, individual-consumer leads for my Ayurvedic product line exclusively through social media. The campaigns will revolve around Facebook and YouTube, so I need someone who already understands the nuances of Facebook Ads Manager, YouTube video ads, pixel and tag set-ups, custom audiences, and look-alike targeting for wellness brands.
What matters most is quality over quantity: every contact collected must be genuinely interested in Ayurveda and willing to share valid contact details for follow-up. Vanity metrics such as likes or impressions are useful, but conversions into opt-in leads remain the success indicator.
Deliverables
• A concise campaign strategy outlining objectives, audience profiles, creative angles, and budget allocation.
• Scroll-stopping ad creatives (static, carousel, short form video) and compelling copy tailored to each platform’s format.
• Full funnel setup with landing page or lead form, Facebook pixel / YouTube tag configuration, and basic automation to get leads into my CRM or Google Sheet.
• Weekly performance report summarising spend, CPL, and lead quality, plus actionable tweaks for optimisation.
• A verified list of leads (name, email, phone when available) delivered in CSV or Google Sheet.
Acceptance criteria: at least 70 % of contacts must leave all requested details and pass a manual quality check; CPL should remain within an agreed range after the first optimisation cycle.
Everything else—from split-testing creatives to refining audience segments—falls under your discretion as long as the leads stay relevant and compliant with each platform’s ad policies. If you have case studies in the wellness or herbal niche, feel free to reference them when you outline your proposed approach.
What matters most is quality over quantity: every contact collected must be genuinely interested in Ayurveda and willing to share valid contact details for follow-up. Vanity metrics such as likes or impressions are useful, but conversions into opt-in leads remain the success indicator.
Deliverables
• A concise campaign strategy outlining objectives, audience profiles, creative angles, and budget allocation.
• Scroll-stopping ad creatives (static, carousel, short form video) and compelling copy tailored to each platform’s format.
• Full funnel setup with landing page or lead form, Facebook pixel / YouTube tag configuration, and basic automation to get leads into my CRM or Google Sheet.
• Weekly performance report summarising spend, CPL, and lead quality, plus actionable tweaks for optimisation.
• A verified list of leads (name, email, phone when available) delivered in CSV or Google Sheet.
Acceptance criteria: at least 70 % of contacts must leave all requested details and pass a manual quality check; CPL should remain within an agreed range after the first optimisation cycle.
Everything else—from split-testing creatives to refining audience segments—falls under your discretion as long as the leads stay relevant and compliant with each platform’s ad policies. If you have case studies in the wellness or herbal niche, feel free to reference them when you outline your proposed approach.