Aggressive Meta Lead Campaign
Budget: $250 – $750 AUD
The assignment is simple and urgent: create, launch, and rigorously optimise Meta (Facebook & Instagram) ads that pull in qualified healthcare leads as fast as possible. The sole success metric is conversion rate, so every decision—from audience research to creative angles—must push prospects to complete our lead-gen form at the lowest possible cost.
Start by digging into the healthcare niche on Meta: analyse competitor ads, audience interests, and compliance nuances, then translate those insights into a full-funnel strategy. Build campaigns inside Ads Manager, wire up the Facebook Pixel and Conversions API for airtight tracking, and structure ad sets for rapid A/B tests on copy, imagery, headlines, placements, and bidding.
Daily optimisation is expected—kill under-performers, scale winners, and keep cost per lead trending down. I need frequent, transparent reporting that highlights spend, leads captured, and (most importantly) conversion rate shifts, along with brief recommendations for the next sprint.
Deliverables:
• Market research summary with target personas and creative angles
• Campaign build-out (audiences, ads, tracking, and retargeting sequences)
• Ongoing optimisation log with actions taken and performance impact
• Weekly report pack (CSV or Google Sheet) spotlighting conversion rate, total leads, and cost trends
Launch should be possible within a few days of access to assets and ad accounts. If you have a proven record of aggressive scaling on Meta in healthcare and can demonstrate sharp conversion gains, this project is ready to move immediately.
Start by digging into the healthcare niche on Meta: analyse competitor ads, audience interests, and compliance nuances, then translate those insights into a full-funnel strategy. Build campaigns inside Ads Manager, wire up the Facebook Pixel and Conversions API for airtight tracking, and structure ad sets for rapid A/B tests on copy, imagery, headlines, placements, and bidding.
Daily optimisation is expected—kill under-performers, scale winners, and keep cost per lead trending down. I need frequent, transparent reporting that highlights spend, leads captured, and (most importantly) conversion rate shifts, along with brief recommendations for the next sprint.
Deliverables:
• Market research summary with target personas and creative angles
• Campaign build-out (audiences, ads, tracking, and retargeting sequences)
• Ongoing optimisation log with actions taken and performance impact
• Weekly report pack (CSV or Google Sheet) spotlighting conversion rate, total leads, and cost trends
Launch should be possible within a few days of access to assets and ad accounts. If you have a proven record of aggressive scaling on Meta in healthcare and can demonstrate sharp conversion gains, this project is ready to move immediately.