Advertiser Needed My Games
Budget: $10 – $100 USD
I’ve built a portfolio of games and am ready to accelerate their growth with a concentrated paid push across social media. The single metric that matters for this engagement is increased installs—every decision should ladder up to more downloads at the best possible cost per install.
Campaign scope
• Channels: Facebook, Instagram, and Twitter only. All ads, audiences, and creative variations should be designed natively for these three networks.
• Objectives: Use the platforms’ dedicated app-install or website-conversion formats so each click flows directly to the store page.
• Creative: Short gameplay clips, vertical story assets, and static images with strong calls-to-action. I’ll supply raw art and footage; you handle editing, copy, and formatting.
• Targeting & optimisation: Build look-alikes from my existing player lists, layer in detailed interests for gamers, and run iterative A/B tests. Continual optimisation based on CPI, CTR, and ROAS is expected.
• Reporting: Weekly summaries showing spend, installs, CPI, and key insights, delivered in a shared dashboard or Google Sheet.
Acceptance criteria
1. Campaigns live in my ad accounts with proper naming conventions and conversion tracking in place.
2. At least three creative variants per platform launched and tested.
3. Clear weekly reporting that demonstrates downward movement in CPI over the first month.
If you’re comfortable driving downloads through Facebook Ads Manager, Instagram Story placements, and Twitter App Cards, and you enjoy data-driven optimisation, this brief should feel straightforward. I’m ready to grant ad-account access and supply store links as soon as we align on a launch date.
Campaign scope
• Channels: Facebook, Instagram, and Twitter only. All ads, audiences, and creative variations should be designed natively for these three networks.
• Objectives: Use the platforms’ dedicated app-install or website-conversion formats so each click flows directly to the store page.
• Creative: Short gameplay clips, vertical story assets, and static images with strong calls-to-action. I’ll supply raw art and footage; you handle editing, copy, and formatting.
• Targeting & optimisation: Build look-alikes from my existing player lists, layer in detailed interests for gamers, and run iterative A/B tests. Continual optimisation based on CPI, CTR, and ROAS is expected.
• Reporting: Weekly summaries showing spend, installs, CPI, and key insights, delivered in a shared dashboard or Google Sheet.
Acceptance criteria
1. Campaigns live in my ad accounts with proper naming conventions and conversion tracking in place.
2. At least three creative variants per platform launched and tested.
3. Clear weekly reporting that demonstrates downward movement in CPI over the first month.
If you’re comfortable driving downloads through Facebook Ads Manager, Instagram Story placements, and Twitter App Cards, and you enjoy data-driven optimisation, this brief should feel straightforward. I’m ready to grant ad-account access and supply store links as soon as we align on a launch date.