Plomph multidimensional perceptual map
Budget: $1,000 – $2,000 USD
There is no simple online multidimensional mapping tool. The data input is simple: the different brands as headers for the columns and the attributes filled in for the rows.
The user then should just hit enter to see a clear multidimensional permap (as a two-dimensional representation). The rationale for Plomph is attached as well as a primer for the maps. These are used mainly for perceptual positioning of brands (or comparing anything with distinct attributes). You can do this in Excel, but it is horribly complicated. However, the possibility is to have that as the backend (as long as no one sees it) allowing for integration with the input which is spreadsheet based.
The user then should just hit enter to see a clear multidimensional permap (as a two-dimensional representation). The rationale for Plomph is attached as well as a primer for the maps. These are used mainly for perceptual positioning of brands (or comparing anything with distinct attributes). You can do this in Excel, but it is horribly complicated. However, the possibility is to have that as the backend (as long as no one sees it) allowing for integration with the input which is spreadsheet based.