NEED AN ANALYTICAL EXPERT
Budget: ₹600 – ₹1,500 INR
You have been given the task to manage a completely new program at XX COMPANY with a team of 5 sales members. The program is an online certificate program in Data Science from XX Univ. for which The company will be doing the sales and marketing part. The fees of the program are INR 100000. You have to launch one batch each month with 50 students at the least. Assume the following: Lead to Enrolment conversion is 2%, Application to Enrolment conversion is 30%, Offer to Enrolment conversion is 60%. Answer the following:
1- How will you set up the team and sales process for this kind of a program, considering you have a 2 months gap from the time you start the admission process and close the first batch.
2- What kind of target market will resonate better with this program and how will you approach them (from a sales point of view)?
3- How will you tackle the competition? Also do an analysis with various competitors
4- Design an incentive plan for the sales team.
5- Design a discount policy for the program.
6- What kind of data/analytics/ you will track on a daily basis to make sure you are on track. (Your data set I.e. leads you get is broadly divided into following categories: Leads => Applicants => Selection Process => Offered candidates => Enrolment )
7- How many leads will you require for the first batch launch?
1- How will you set up the team and sales process for this kind of a program, considering you have a 2 months gap from the time you start the admission process and close the first batch.
2- What kind of target market will resonate better with this program and how will you approach them (from a sales point of view)?
3- How will you tackle the competition? Also do an analysis with various competitors
4- Design an incentive plan for the sales team.
5- Design a discount policy for the program.
6- What kind of data/analytics/ you will track on a daily basis to make sure you are on track. (Your data set I.e. leads you get is broadly divided into following categories: Leads => Applicants => Selection Process => Offered candidates => Enrolment )
7- How many leads will you require for the first batch launch?