E-commerce Product Optimization
Budget: $250 – $750 USD
E-commerce Product Optimization
Overview:
Our website's navigation is hindered by an overwhelming number of products and outdated categories, making it difficult for customers to find and compare items. We are seeking a project-based contractor to streamline and reorganize our product categorization, improving usability and searchability for a better customer experience.
Pain Points:
Functional Misalignment: Products are not categorized by their primary function, leading to customer confusion and difficulty in exploring, finding, and comparing products.
Redundant Child Categories: The current structure includes repetitive or overlapping child categories under the same parent category, cluttering navigation.
Cross-Category Duplication: Products often appear in multiple child categories across different parent categories, creating inconsistency and redundancy.
Ideal Solution:
Logical, Function-Based Categorization:
Products are grouped by primary function, enabling intuitive exploration, discovery, and comparison.
Streamlined child categories under each parent category to eliminate redundancy.
Products are assigned to the most relevant single category, avoiding cross-category duplication.
Next Steps
Enhanced product titles and descriptions based on logical categories
Skill Sets:
Excel
chat-GPT
Familiarity to BigCommerce
Overview:
Our website's navigation is hindered by an overwhelming number of products and outdated categories, making it difficult for customers to find and compare items. We are seeking a project-based contractor to streamline and reorganize our product categorization, improving usability and searchability for a better customer experience.
Pain Points:
Functional Misalignment: Products are not categorized by their primary function, leading to customer confusion and difficulty in exploring, finding, and comparing products.
Redundant Child Categories: The current structure includes repetitive or overlapping child categories under the same parent category, cluttering navigation.
Cross-Category Duplication: Products often appear in multiple child categories across different parent categories, creating inconsistency and redundancy.
Ideal Solution:
Logical, Function-Based Categorization:
Products are grouped by primary function, enabling intuitive exploration, discovery, and comparison.
Streamlined child categories under each parent category to eliminate redundancy.
Products are assigned to the most relevant single category, avoiding cross-category duplication.
Next Steps
Enhanced product titles and descriptions based on logical categories
Skill Sets:
Excel
chat-GPT
Familiarity to BigCommerce