Excel Conditional Formatting for Due Dates

I need assistance in setting up Excel to automatically highlight rows in red when the due date is today. The due dates are located in Column C, and I want the formatting to apply to the entire row.

Key Requirements:
- Trigger the cell to turn red when the due date is today.
- Monitor due dates specifically in Column C.
- Apply the red formatting to the entire row where the due date condition is met.

Ideal Skills and Experience:
- Proficiency in Excel, particularly in conditional formatting.
- Experience with setting up automated alerts or visual cues in spreadsheets.
- Attention to detail to ensure accurate implementation of the criteria.