Etsy Shop Optimization & Marketing

My Etsy store is live but still running on default settings and improvised listings. I want a complete, data-driven tune-up that lifts visibility, conversion, and repeat purchases.

First, I need the shop itself polished—banner, logo placement, policy pages, featured sections, and overall navigation—so the storefront immediately feels trustworthy and on-brand.

Next comes listing optimization. For each product you take on, I expect solid keyword research (eRank, Marmalead, or similar), rewritten titles and tags, SEO-friendly yet persuasive descriptions, and guidance—or hands-on retouching—of hero images and supporting photos. Clear, well-lit pictures at 3000 px width are non-negotiable.

Finally, I want a concise marketing and promotion plan that covers:
• A 30-day social media calendar for Instagram, Pinterest, and TikTok, complete with captions, hashtags, and posting schedule.
• A three-email welcome or re-engagement sequence that slots neatly into Mailchimp or Klaviyo.
• An actionable influencer outreach list (at least three vetted creators) with talking points and expected deliverables.

Deliverables I will review:
• Keyword spreadsheet, revised copy (Google Docs), and optimised image files for each listing.
• Updated shop graphics in PNG/SVG and a quick before/after screen grab of the storefront.
• The full marketing roadmap in PDF or Trello/Notion board export.

All revised listings must reach a “green” quality score in eRank, and the marketing plan should feel realistic for a solo-operator budget. Share examples of Etsy shops you have lifted and specify how many listings you can cover in your proposed timeline.