Etsy & Instagram Marketer for Art Brand

Job ID: 40062369

Budget: $30 – $250 CAD

Project Title

Etsy & Instagram Audit for Nature-Inspired Art Brand ($100 CAD)

Project Description

We are a calm, nature-focused art brand selling prints, stickers, and select apparel. Our work centers around landscapes and intimate moments in nature, with an emphasis on mood, storytelling, and visual cohesion.

As we grow, we are also exploring macro nature poster designs (close-up forest details, flowers, mushrooms etc.) and an expanded apparel offering, and we want to ensure these directions align clearly with our brand.

We’re looking for a marketing specialist to provide a written audit and strategic recommendations for both our Etsy shop and Instagram account.

This project is strategy and feedback only (no posting, ads, or ongoing management at this stage).
Scope of Work (Audit Only)

Etsy

High-level review of our shop and current listings
Feedback on titles, tags, descriptions, and categories
SEO opportunities and common issues
Recommendations to improve clarity, cohesion, and conversion
Guidance on how to introduce macro nature posters and additional apparel without diluting the brand
Suggested priorities (what to fix first vs later)

Instagram

Review of our current content and profile presentation
Feedback on visual consistency and brand voice
Caption and hashtag strategy guidance
Posting cadence and content direction recommendations
Advice on how to showcase both landscapes and macro nature work cohesively

Brand Direction

Outside perspective on overall brand clarity
Guidance on staying focused while expanding subject matter
Suggestions for maintaining consistency across platforms as the product range grows

Deliverables

A written summary (document or PDF) with clear, actionable recommendations
Bullet-pointed next steps we can implement ourselves

Budget

$100 CAD (fixed price)
This is an initial audit project. If it’s a good fit, we are open to additional paid work in the future.

Ideal Candidate

Experience with Etsy shops (especially art, illustration, or aesthetic brands)
Understanding of Instagram organic growth
Comfort working with evolving creative brands
Thoughtful, non-spammy marketing approach
Clear communicator with a long-term mindset

How to Apply

Please include:
A brief summary of your relevant experience
One example of an Etsy shop or Instagram account you’ve worked on
A short note on how you would approach marketing for a nature-inspired art brand expanding into macro prints and apparel
You can view our site at:
at fromseatostone.etsy.com