Etsy Expert Needed: Shop Setup, SEO & Listings for Handmade Leather & Fabric Goods

Job ID: 40307862

Budget: €10 – €40 EUR

Project Overview:
I am opening a brand-new Etsy store featuring handmade leather and fabric wallets, bags, and keychains, with custom laser engraving options. I want everything set up correctly from day one so sales begin rolling in quickly. I need a specialist who can handle the full build-out of the shop, edit my raw media, write search-friendly titles and descriptions for my first 5 products, and lay a solid SEO foundation that helps the listings surface for the right keywords.

Scope of Work:

Shop Setup: Configure banners, shop icon, complete policies, about section, shipping profiles, and all the small details that make the storefront look trustworthy and professional.

Media Editing & Infographics: Edit my raw photos and videos to meet Etsy’s optimal formats. Create clear, infographic-style listing photos that explain the laser engraving personalization process to buyers.

Listing Creation & Personalization: Upload the 5 initial listings. Set up variations (e.g., material colors) and correctly configure the "Personalization" field with clear instructions and character limits for the custom engraving.

SEO Optimization: Conduct thorough keyword research using tools like Marmalead or eRank. Write keyword-rich titles and engaging descriptions (optimizing the first 155 characters for search). Ensure all 13 tags and relevant categories align with Etsy’s latest search algorithm.

Promotion Setup: Set up an initial Etsy Ads campaign, alongside an automated "Thank You" coupon and an "Abandoned Cart" discount to capture early conversions.

What I Will Provide:
Photos and videos, product dimensions, details on the materials (leather/fabric).

Requirements & Ideal Skills:
You bring proven Etsy expertise, up-to-date knowledge of Marmalead/eRank (or similar tools), and a track record of boosting conversion rates for handmade shops—specifically those offering personalized/custom items.

Acceptance Criteria:

The shop goes live with zero missing policy sections.

Each of the 5 listings is fully optimized (all 13 tags used, keyword-aligned titles).

Personalization menus and engraving instructions are flawlessly set up.

You provide a brief report on the target keyword phrases chosen for these listings.