marketing

Pawsthorn is a higher end supermarket in the UK and has seen a big switch to online buying over the course of the pandemic. Before, the online channel was very much secondary to in-store shopping, so the change has had a big impact on the way Pawsthorn operates. It’s important for Pawsthorn to find out if its customers are likely to return to their pre-pandemic in-store shopping habits, keep to online buying or use a mix of both as they plan for the future. Your Market Research agency has been commissioned to investigate this issue by collecting opinions about online shopping and future purchasing intentions from Pawsthorn customers.

Your task:
Propose and justify either a sampling plan for this study or a data collection plan.
Allocation of Marks
Section/element Allocated Marks
For the data collection plan:
• Explain the main research orientations (qual/quant), specify and justify the proposed one. The decision should guide subsequent actions. 10%
• Review alternative data collection approaches, propose which one should be adopted and justify choice. 60%
• Provide a detailed implementation plan of the specific approach including identifying potential problems and how these could be mitigated. 30%

For the sampling plan:
• Explain the main research orientations (qual/quant), specify and justify the proposed one. The decision should guide subsequent actions. 10%
• Formally define the research population and 60%
review the main sampling approaches (appropriate to the selected research orientation), propose which one should be adopted and justify your decision.
• Provide a detailed implementation plan of the specific approach including identifying potential problems and how these could be mitigated. 30%