Visual Semiotics in Media
Budget: $30 – $250 USD
Write a three-page paper that investigates one of the three symbols/logos to explore the visual semiotics used to create a perception attached to the image. Use at least 1-2 scholarly sources to back up your assertions.
In the paper you should specifically address:
• Identify what type of demographic and/or psychographic the chosen visual is targeting? What visual elements used in the image appeal to this particular identified demographic/psychographic?
• Explain what perception the image aims to convey? What visual factors were likely considered to achieve this intended perception?
• Explore how this visual image might differ in another culture?
In the paper you should specifically address:
• Identify what type of demographic and/or psychographic the chosen visual is targeting? What visual elements used in the image appeal to this particular identified demographic/psychographic?
• Explain what perception the image aims to convey? What visual factors were likely considered to achieve this intended perception?
• Explore how this visual image might differ in another culture?