Bilingual(German/English) IT Brand Slogan Creation/Please send proposals we choose the best
Budget: $10 – $30 USD
Our IT company (phi)is refreshing its brand identity and needs a concise corporate slogan/claim that lingers in the mind—one line in English, one line in German, each crafted as an original idea rather than a direct translation. The line must align with our three core values—Innovation, Reliability, Customer Focus—and speak to customers who rely on technology to run their businesses.
The wording has to feel cutting-edge and innovative while remaining instantly clear, so that it slips effortlessly into the header of our website, a trade-show banner, or the sign-off of an email footer.
Deliverables
• 3–5 English slogans with their 3–5 unique German counterparts (not literal translations)
• A brief strategic rationale (2–3 sentences) for each pair explaining why it works, how it reflects the values, and where it shines best
• A final recommended pair, ready to roll out across web, marketing collateral, and corporate communication
Acceptance criteria
• Both languages capture the identical strategic idea and emotional pull
• Wording is concise (max. 6–7 words), memorable, and easy to pronounce
• Tone is unmistakably forward-thinking without losing clarity or professionalism
Please keep communication crisp and share any clarifying questions early so we can lock direction quickly.
The wording has to feel cutting-edge and innovative while remaining instantly clear, so that it slips effortlessly into the header of our website, a trade-show banner, or the sign-off of an email footer.
Deliverables
• 3–5 English slogans with their 3–5 unique German counterparts (not literal translations)
• A brief strategic rationale (2–3 sentences) for each pair explaining why it works, how it reflects the values, and where it shines best
• A final recommended pair, ready to roll out across web, marketing collateral, and corporate communication
Acceptance criteria
• Both languages capture the identical strategic idea and emotional pull
• Wording is concise (max. 6–7 words), memorable, and easy to pronounce
• Tone is unmistakably forward-thinking without losing clarity or professionalism
Please keep communication crisp and share any clarifying questions early so we can lock direction quickly.