E-commerce Retention Email Strategy
Budget: $750 – $1,500 USD
I run an e-commerce business and need an experienced retention-focused marketer to turn our email channel into a dependable driver of repeat sales. My immediate priority is to map out and build automated flows—welcome, post-purchase, win-back, and browse/abandon sequences—that keep customers engaged long after their first order.
You’ll start with a quick audit of our current setup and data, then recommend a full lifecycle framework that balances promotional pushes with value-adding content. Think segmentation by behaviour and lifetime value, dynamic content, and smart A/B testing. I’m open to the platform you prefer—Klaviyo, Mailchimp, or similar—as long as we can track performance down to revenue per recipient.
Key deliverables
• Flow architecture deck outlining every touchpoint
• Copy, creative direction, and basic HTML blocks for each email
• A live dashboard or report that shows retention KPIs and actionable insights
Success means we see a measurable lift in repeat purchase rate and the system can scale without constant manual sends. If you’ve launched effective retention programs for other e-commerce brands, I’d love to see your approach and relevant results.
You’ll start with a quick audit of our current setup and data, then recommend a full lifecycle framework that balances promotional pushes with value-adding content. Think segmentation by behaviour and lifetime value, dynamic content, and smart A/B testing. I’m open to the platform you prefer—Klaviyo, Mailchimp, or similar—as long as we can track performance down to revenue per recipient.
Key deliverables
• Flow architecture deck outlining every touchpoint
• Copy, creative direction, and basic HTML blocks for each email
• A live dashboard or report that shows retention KPIs and actionable insights
Success means we see a measurable lift in repeat purchase rate and the system can scale without constant manual sends. If you’ve launched effective retention programs for other e-commerce brands, I’d love to see your approach and relevant results.