Training Program Lead Generation Campaign
Budget: ₹1,500 – ₹12,500 INR
My team delivers industry-ready training programs, and I need an energetic freelance marketer who can fill our next intake with qualified student leads.
Here is exactly where I want you to focus the outreach:
• Social Media (Facebook, Instagram, LinkedIn)
• Email Marketing
• Search Engine Marketing
• College campaigns, plus any in-person or tele-marketing tactics you already use successfully
Social posts, ad sets, drip emails, on-campus booths—whatever combination you recommend—must ultimately translate into verifiable enquiries that convert into enrolments. I will supply course brochures, key selling points, and past campaign data; you will plan, execute, optimise, and report.
Deliverables I expect:
• A two-week launch plan outlining content, ad budgets, and targeting
• Creative assets or clear briefs for my designer
• A live dashboard or weekly spreadsheet showing lead volume, source, and cost per lead
• End-of-cycle analysis with actionable next steps
Acceptance criteria:
A lead is counted only when the prospect provides full course fees and I will reconcile your report with our CRM.
You should already be comfortable setting up Facebook Ads Manager, Instagram paid campaigns, LinkedIn sponsored content, and Google Ads, as well as building segmented email lists in tools like Mailchimp or Brevo. Experience arranging college information sessions is a big plus.
Timeline is flexible, but I would like the first batch of leads within three weeks of kickoff. If results are strong, I am ready to extend the collaboration for future cohorts.
When you reply, briefly mention one social media or college tactic that has worked for you before on a similar education project.
Here is exactly where I want you to focus the outreach:
• Social Media (Facebook, Instagram, LinkedIn)
• Email Marketing
• Search Engine Marketing
• College campaigns, plus any in-person or tele-marketing tactics you already use successfully
Social posts, ad sets, drip emails, on-campus booths—whatever combination you recommend—must ultimately translate into verifiable enquiries that convert into enrolments. I will supply course brochures, key selling points, and past campaign data; you will plan, execute, optimise, and report.
Deliverables I expect:
• A two-week launch plan outlining content, ad budgets, and targeting
• Creative assets or clear briefs for my designer
• A live dashboard or weekly spreadsheet showing lead volume, source, and cost per lead
• End-of-cycle analysis with actionable next steps
Acceptance criteria:
A lead is counted only when the prospect provides full course fees and I will reconcile your report with our CRM.
You should already be comfortable setting up Facebook Ads Manager, Instagram paid campaigns, LinkedIn sponsored content, and Google Ads, as well as building segmented email lists in tools like Mailchimp or Brevo. Experience arranging college information sessions is a big plus.
Timeline is flexible, but I would like the first batch of leads within three weeks of kickoff. If results are strong, I am ready to extend the collaboration for future cohorts.
When you reply, briefly mention one social media or college tactic that has worked for you before on a similar education project.