Sales and marketing: Anvaya Baby Monitoring Pod
Budget: ₹12,500 – ₹37,500 INR
I’m preparing to roll out Anvaya’s contact-less Baby Monitoring Pod and need a specialist who can turn curious new parents into qualified, ready-to-buy leads.
What I’m after
• A clear, data-driven campaign strategy that combines social media, email marketing, and solid on-page/off-page SEO.
• Compelling creative—posts, ad sets, lead magnets, landing-page copy—that speaks the language of first-time mums and dads and reassures them about safety, ease of use and value.
• A simple lead-capture funnel (opt-in page, thank-you sequence, nurturing emails) that can be plugged into my existing CRM.
• Weekly reporting so we can see cost-per-lead, conversion rates and tweak quickly.
Acceptance criteria
1. Funnel is live and passes test data without leaks.
2. At least 100 qualified parent leads in the first month at an agreed CPL.
3. Social, email and SEO assets handed over in editable format.
If you’ve launched baby tech or other parenting products before, even better. Tell me briefly how you’d kick-off, which tools you’ll lean on (Meta Ads Manager, Mailchimp, HubSpot, SEMrush, etc.), and the time you need to hit those first 100 leads.
What I’m after
• A clear, data-driven campaign strategy that combines social media, email marketing, and solid on-page/off-page SEO.
• Compelling creative—posts, ad sets, lead magnets, landing-page copy—that speaks the language of first-time mums and dads and reassures them about safety, ease of use and value.
• A simple lead-capture funnel (opt-in page, thank-you sequence, nurturing emails) that can be plugged into my existing CRM.
• Weekly reporting so we can see cost-per-lead, conversion rates and tweak quickly.
Acceptance criteria
1. Funnel is live and passes test data without leaks.
2. At least 100 qualified parent leads in the first month at an agreed CPL.
3. Social, email and SEO assets handed over in editable format.
If you’ve launched baby tech or other parenting products before, even better. Tell me briefly how you’d kick-off, which tools you’ll lean on (Meta Ads Manager, Mailchimp, HubSpot, SEMrush, etc.), and the time you need to hit those first 100 leads.