B2B SaaS Lead Generation Campaign
Budget: £20 – £250 GBP
I run a B2B SaaS platform and need a growth-minded marketer to turn more of our traffic into qualified sales conversations. My immediate priority is lead generation, with email as the engine that nurtures prospects until they are ready for a demo, supported by social media touchpoints and strategic content.
Here is what I need delivered:
• A concise growth plan that shows how email marketing, social posts, and thought-leadership content will work together to capture and warm up new leads.
• Audience research and segmentation so every email sequence feels personal and relevant.
• Lead-nurture workflows built in the email tool of your choice (HubSpot, Mailchimp, or similar) including copy, subject-line tests, and basic design.
• A social media calendar that repurposes key content pieces to drive traffic back into the email funnel.
• Blog or white-paper topics mapped to each funnel stage so prospects always have a next step.
• Clear success metrics—open and click rates, MQL volume, and hand-off rate to sales—and a simple dashboard or weekly report so we can track progress together.
You will have access to our existing list, product messaging docs, and any data you need from the sales team. I’m happy to supply brand guidelines and previous campaigns once we start.
If you have a record of scaling lead pipelines for other SaaS products and can demonstrate results through nurturing-focused email campaigns, I’d love to hear how you’d tackle this.
Here is what I need delivered:
• A concise growth plan that shows how email marketing, social posts, and thought-leadership content will work together to capture and warm up new leads.
• Audience research and segmentation so every email sequence feels personal and relevant.
• Lead-nurture workflows built in the email tool of your choice (HubSpot, Mailchimp, or similar) including copy, subject-line tests, and basic design.
• A social media calendar that repurposes key content pieces to drive traffic back into the email funnel.
• Blog or white-paper topics mapped to each funnel stage so prospects always have a next step.
• Clear success metrics—open and click rates, MQL volume, and hand-off rate to sales—and a simple dashboard or weekly report so we can track progress together.
You will have access to our existing list, product messaging docs, and any data you need from the sales team. I’m happy to supply brand guidelines and previous campaigns once we start.
If you have a record of scaling lead pipelines for other SaaS products and can demonstrate results through nurturing-focused email campaigns, I’d love to hear how you’d tackle this.