SEO & Content Assistant (10-20 hours/week)
Budget: $2 – $8 CAD
About the Company
We're a mission-driven children's brand creating culturally representative products — so every child feels seen, celebrated, and proud of who they are. We're a small, passionate remote team and we're looking for a skilled SEO and content specialist to grow with us.
The Role
You'll be our go-to person for SEO-driven blog content, keyword tracking, landing page improvements, Google Search Console/Merchant Center management, and transactional Instagram Stories. You'll also provide scheduled customer service backup 1–2 days/week using saved templates.
This role is ideal for someone who is both a strong writer and a performance thinker — someone who understands how content moves people from discovery to purchase.
What You'll Do
Content & SEO (Primary)
* Write and publish 1–2 SEO-optimized blog posts per week (occasionally 3 during peak seasons)
* Research keywords (Ubersuggest or similar) and align topics with search and purchase intent
* Structure content for AIEO: clear headings, snippet-friendly answers, FAQ sections
* Include internal links to product/collection pages and strong CTAs in every post
* Optimize meta titles, meta descriptions, and image alt text
* Refresh older posts monthly to improve rankings and conversion
Tracking & Reporting
* Track priority keywords weekly and report on movement and actions taken
* Monitor GA4 and Google Search Console: organic sessions, landing page performance, CTR gaps
* Flag pages that rank but don't convert and suggest fixes
* Maintain a simple tracking sheet (keywords, URLs, rankings, insights, next steps)
Landing Pages & Conversion
* Improve the content funnel: blog → collection/product pages → checkout
* Rewrite landing page sections for clarity, mobile readability, and conversion
* Add FAQ blocks, trust signals, and CTAs where needed
* Create simple on-site resources (guides, checklists, printables) that support conversion
Google Search Console & Merchant Center
* Monitor indexing, coverage issues, and weekly performance in Search Console
* Identify high-impression/low-CTR pages and recommend improvements
* Monitor product feed health in Merchant Center; resolve errors and flag disapproved items
* Include Search Console and Merchant Center insights in weekly reporting
Publishing & Canva
* Publish blogs with correct formatting, SEO fields, and internal links
* Create polished Canva assets using brand templates (blog images, IG story slides, graphics)
* Maintain an organized Canva file system (naming conventions, folders, reusable templates)
Instagram Stories & Transactional Updates
* Publish inventory and transactional updates using templates (low stock, back in stock, announcements)
* Keep Stories active with interactive formats (polls, questions, stickers)
* Repurpose blog and campaign content into Stories and simple posts
Customer Service Backup (1–2 Days/Week)
* Cover order status, shipping, product questions, and basic troubleshooting
* Respond using saved templates and escalate exceptions
* Flag recurring questions to help improve FAQs and automated replies
Requirements
* Strong English writing skills with a warm, parent-friendly tone
* Solid SEO fundamentals and working knowledge of AIEO / AI-driven search
* Conversion and funnel thinking — you understand how content drives purchases
* Advanced Canva skills — you produce clean, polished assets quickly
* Experience with Google Analytics (GA4) and Google Search Console
* Organized and consistent; comfortable working from SOPs and templates
Tools Used
Shopify, Bloggle, Ubersuggest, Google Analytics (GA4), Google Search Console, Google Merchant Center, Canva, ClickUp, ManyChat
Nice to Have
* Familiarity with Hotjar / Microsoft Clarity
* Basic Klaviyo experience
* Experience with A/B or conversion testing tools
To Apply
Please start your application by providing the following. Applications that do not follow instructions will not be considered.
1. A link to 2–3 writing samples or blog posts you've written (SEO content preferred)
2. A brief description of a piece of content you created that drove measurable results — what was the goal, what did you do, and what happened?
3. List the SEO and analytics tools you use regularly and your experience level with each
4. Confirm you have advanced Canva skills and describe the types of assets you've created
5. Your availability and preferred hourly rate in CAD
We're a mission-driven children's brand creating culturally representative products — so every child feels seen, celebrated, and proud of who they are. We're a small, passionate remote team and we're looking for a skilled SEO and content specialist to grow with us.
The Role
You'll be our go-to person for SEO-driven blog content, keyword tracking, landing page improvements, Google Search Console/Merchant Center management, and transactional Instagram Stories. You'll also provide scheduled customer service backup 1–2 days/week using saved templates.
This role is ideal for someone who is both a strong writer and a performance thinker — someone who understands how content moves people from discovery to purchase.
What You'll Do
Content & SEO (Primary)
* Write and publish 1–2 SEO-optimized blog posts per week (occasionally 3 during peak seasons)
* Research keywords (Ubersuggest or similar) and align topics with search and purchase intent
* Structure content for AIEO: clear headings, snippet-friendly answers, FAQ sections
* Include internal links to product/collection pages and strong CTAs in every post
* Optimize meta titles, meta descriptions, and image alt text
* Refresh older posts monthly to improve rankings and conversion
Tracking & Reporting
* Track priority keywords weekly and report on movement and actions taken
* Monitor GA4 and Google Search Console: organic sessions, landing page performance, CTR gaps
* Flag pages that rank but don't convert and suggest fixes
* Maintain a simple tracking sheet (keywords, URLs, rankings, insights, next steps)
Landing Pages & Conversion
* Improve the content funnel: blog → collection/product pages → checkout
* Rewrite landing page sections for clarity, mobile readability, and conversion
* Add FAQ blocks, trust signals, and CTAs where needed
* Create simple on-site resources (guides, checklists, printables) that support conversion
Google Search Console & Merchant Center
* Monitor indexing, coverage issues, and weekly performance in Search Console
* Identify high-impression/low-CTR pages and recommend improvements
* Monitor product feed health in Merchant Center; resolve errors and flag disapproved items
* Include Search Console and Merchant Center insights in weekly reporting
Publishing & Canva
* Publish blogs with correct formatting, SEO fields, and internal links
* Create polished Canva assets using brand templates (blog images, IG story slides, graphics)
* Maintain an organized Canva file system (naming conventions, folders, reusable templates)
Instagram Stories & Transactional Updates
* Publish inventory and transactional updates using templates (low stock, back in stock, announcements)
* Keep Stories active with interactive formats (polls, questions, stickers)
* Repurpose blog and campaign content into Stories and simple posts
Customer Service Backup (1–2 Days/Week)
* Cover order status, shipping, product questions, and basic troubleshooting
* Respond using saved templates and escalate exceptions
* Flag recurring questions to help improve FAQs and automated replies
Requirements
* Strong English writing skills with a warm, parent-friendly tone
* Solid SEO fundamentals and working knowledge of AIEO / AI-driven search
* Conversion and funnel thinking — you understand how content drives purchases
* Advanced Canva skills — you produce clean, polished assets quickly
* Experience with Google Analytics (GA4) and Google Search Console
* Organized and consistent; comfortable working from SOPs and templates
Tools Used
Shopify, Bloggle, Ubersuggest, Google Analytics (GA4), Google Search Console, Google Merchant Center, Canva, ClickUp, ManyChat
Nice to Have
* Familiarity with Hotjar / Microsoft Clarity
* Basic Klaviyo experience
* Experience with A/B or conversion testing tools
To Apply
Please start your application by providing the following. Applications that do not follow instructions will not be considered.
1. A link to 2–3 writing samples or blog posts you've written (SEO content preferred)
2. A brief description of a piece of content you created that drove measurable results — what was the goal, what did you do, and what happened?
3. List the SEO and analytics tools you use regularly and your experience level with each
4. Confirm you have advanced Canva skills and describe the types of assets you've created
5. Your availability and preferred hourly rate in CAD
Related categories:
Website Design
Graphic Design
SEO
HTML
Email Marketing
Content Writing
Content Marketing
A/B Testing
Canva
Klaviyo