Retention MailChimp Campaign for Loan Customers

I need a complete MailChimp campaign built to keep our existing car-loan and personal-loan customers engaged and coming back. The core objective is to boost retention through a series of emails that highlight personalised offers tailored to each borrower’s profile.

Here is what I have and what I need from you:

• Brand assets & guidelines: logos, colour palette and tone-of-voice documents are ready. Please follow them closely so the emails feel familiar to our audience.
• Preferred tools: all graphics should be created in Canva, then pulled into MailChimp so we can edit them internally later if needed.
• Content focus: personalised rate reductions, loyalty perks, and relevant add-on products. No generic sales pushes—everything must feel exclusive to current customers.
• Automation flow: welcome-back email, mid-cycle check-in, and expiring-perk reminder. Draft the copy, design the templates, and configure the automation in my MailChimp account.
• Testing & hand-off: run test sends, show me screenshots of every device view, and leave clear inline notes so my team can tweak future campaigns without guesswork.

Please share examples of MailChimp automations you have designed—especially ones where Canva artwork was used—and let me know how quickly you can turn the initial mock-ups.