Pardot Automation & Template Build
Budget: $30 – $250 USD
I’m rolling out a new engagement program in Salesforce Marketing Cloud Account Engagement (Pardot) and want the whole flow running automatically rather than through manual sends. The core objective is clear: build automation for our email campaigns while intelligently segmenting prospects so each message reaches the right audience without extra touches from my team.
Here’s what I need accomplished:
• Configuration of Engagement Studio, completion actions, and dynamic lists so prospects are automatically sorted by behaviour and profile data.
• Creation of brand-consistent, responsive email templates from scratch—HTML/CSS or Pardot’s drag-and-drop is fine, as long as they render well across major clients.
• End-to-end automation logic for at least one nurture journey, including testing and QA so that emails, segmentation rules, and scoring/grading operate as intended.
I’ll provide brand guidelines, access to the Salesforce org, and sample content; you bring Pardot expertise, template coding skills, and a methodical approach to testing. The engagement is done when I can press “activate” on the program, watch leads flow through the defined segments, and see emails firing on schedule with correct tracking.
Here’s what I need accomplished:
• Configuration of Engagement Studio, completion actions, and dynamic lists so prospects are automatically sorted by behaviour and profile data.
• Creation of brand-consistent, responsive email templates from scratch—HTML/CSS or Pardot’s drag-and-drop is fine, as long as they render well across major clients.
• End-to-end automation logic for at least one nurture journey, including testing and QA so that emails, segmentation rules, and scoring/grading operate as intended.
I’ll provide brand guidelines, access to the Salesforce org, and sample content; you bring Pardot expertise, template coding skills, and a methodical approach to testing. The engagement is done when I can press “activate” on the program, watch leads flow through the defined segments, and see emails firing on schedule with correct tracking.