Online Education Business Overhaul

# Looking for an Expert in Shopify, LearnWorlds & Sales Funnel Development for an Online Education Business

I am looking for an experienced freelancer or agency to help restructure and scale my online education business in the beauty and nail training industry.

## Project Background

My business has been operating for over 6 years. I currently have more than 300 lessons across multiple training programs and educational products.

Previously, we successfully sold a 118-lesson course for €79 through direct sales. However, we never implemented a proper sales funnel, email automation, customer journey, upsell strategy, or post-purchase marketing system.

Current assets include:

* Shopify store
* LearnWorlds platform
* 15,000 email subscribers
* 31,000 Instagram followers
* YouTube audience
* A new Nail Mastery training program that is approximately 80% completed and needs to be professionally structured and launched

## Scope of Work

### Course & Product Structuring

* Audit and reorganize existing educational products
* Structure 300+ lessons into a scalable learning framework
* Create a clear product hierarchy and learning path
* Package courses for better positioning and perceived value

### LearnWorlds Development

* Complete setup and organization of courses within LearnWorlds
* Professional course architecture and module structure
* Student learning journey optimization
* Redesign and modernization of LearnWorlds school pages

### Shopify Development

* Redesign existing sales pages
* Improve branding, design, and user experience
* Create professional and high-converting landing pages
* Optimize pages for conversion

### Sales Funnel & Automation

* Design and implement a complete sales funnel
* Lead generation and lead capture system
* Customer onboarding process
* Email marketing automation
* Upsell and cross-sell implementation
* Customer retention strategy

### Integrations

* Shopify and LearnWorlds integration
* Integration with email marketing tools
* Automation setup between platforms

### Optimization & Launch

* Conversion rate optimization
* Quality assurance and testing
* Launch support and recommendations

## Goal

The objective is to build a professional educational ecosystem capable of generating predictable monthly revenue while leveraging our existing audience and customer base.

Please include:

* Relevant experience with Shopify and LearnWorlds
* Examples of similar projects
* Proposed timeline
* Milestone-based pricing structure
* Recommendations for improving the current setup