Need a GTM person

We’re building Mallet, an AI-native operating system for service trade businesses (electricians, plumbers, HVAC, roofing, landscaping, etc.). Our platform helps contractors run and grow their businesses without the complexity and cost of legacy software like Jobber and Housecall Pro.

We’re looking for someone to own our outbound email GTM from strategy through execution.

Scope of Work

You will be responsible for building and optimizing our outbound engine, including:

* Defining our outbound GTM strategy
* Identifying high-value customer segments
* Building targeted prospect lists
* Writing cold email sequences that generate replies
* Setting up and managing email infrastructure (domains, inboxes, deliverability)
* Running campaigns and continuously optimizing performance
* A/B testing messaging, offers, subject lines, and CTAs
* Tracking KPIs and providing weekly performance reports
* Iterating quickly based on data

What We’re Looking For

* Proven experience scaling B2B SaaS outbound
* Strong understanding of cold email infrastructure and deliverability
* Experience with tools like Smartlead, Instantly, Clay, Apollo, Ocean.io, or similar
* Ability to write personalized cold emails that actually get responses
* Data-driven mindset with strong analytical skills
* Bonus if you’ve worked with vertical SaaS or service businesses

Success Metrics

* Positive reply rate
* Qualified meetings booked
* Cost per qualified meeting
* Pipeline generated
* Overall ROI on outbound campaigns

Please Include In Your Proposal

1. Examples of outbound campaigns you’ve run.
2. Results you achieved (reply rates, meetings booked, revenue generated).
3. The outbound tech stack you recommend.
4. How you would approach launching outbound for TryMallet.
5. Why you think your approach would outperform a typical cold email campaign.

We’re looking for someone who can become a long-term growth partner—not just send emails.