Multichannel Product Promotion Campaign
Budget: $2 – $8 CAD
I’m launching a new physical product and need a coordinated push that blends social media marketing, email outreach and influencer partnerships. Facebook, Instagram and Twitter are the core social channels, so the campaign must be tailored to the strengths and audience behaviours of each platform while keeping brand voice consistent across all touch-points.
Work begins with a quick discovery call so you can absorb key product features, target demographics and existing brand assets. From there, I expect a clear campaign roadmap covering content themes, posting cadence, email sequencing and influencer shortlists. Paid ads can be recommended, but the primary focus stays on organic engagement, community building and measurable conversions back to our store page.
Please supply:
• A 4-week content calendar with post copy, creative prompts and scheduling notes for Facebook, Instagram and Twitter
• Three promotional email drafts (welcome tease, launch blast, final reminder) formatted ready for my ESP
• A curated list of at least five suitable influencers per platform, including estimated reach, engagement rates and proposed collaboration ideas
• Weekly performance report template capturing impressions, click-throughs and sales attributed to each channel
All materials should be editable in Google Workspace. Graphics can be delivered as layered PSD or Canva links; short-form video in MP4. Success is defined by timely delivery of the above assets and clear, actionable metrics that let me slot straight into execution.
Work begins with a quick discovery call so you can absorb key product features, target demographics and existing brand assets. From there, I expect a clear campaign roadmap covering content themes, posting cadence, email sequencing and influencer shortlists. Paid ads can be recommended, but the primary focus stays on organic engagement, community building and measurable conversions back to our store page.
Please supply:
• A 4-week content calendar with post copy, creative prompts and scheduling notes for Facebook, Instagram and Twitter
• Three promotional email drafts (welcome tease, launch blast, final reminder) formatted ready for my ESP
• A curated list of at least five suitable influencers per platform, including estimated reach, engagement rates and proposed collaboration ideas
• Weekly performance report template capturing impressions, click-throughs and sales attributed to each channel
All materials should be editable in Google Workspace. Graphics can be delivered as layered PSD or Canva links; short-form video in MP4. Success is defined by timely delivery of the above assets and clear, actionable metrics that let me slot straight into execution.