Membership Sites and Book Membership Marketing Campaign
Budget: $30 – $250 USD
I’m launching a subscription-based membership site that promotes and sells books, and I need a seasoned marketer who can guide the entire go-to-market effort—from shaping the member journey on the platform to running conversion-focused campaigns. My priority is what actually performs, so I’m open to any mix of tactics so long as they deliver measurable sales and recurring sign-ups.
Here’s the big picture I have in mind:
• Membership experience. You’ll help outline the value ladder, craft offers, and make sure the site keeps members engaged and renewing.
• Full-funnel marketing. Expect to build, launch, and optimise campaigns on Facebook and Instagram, complement them with high-converting email sequences, and scale with Google Ads once we see traction.
• Performance mindset. I want data-driven decisions: clear KPIs, ongoing split tests, and actionable weekly reports.
• Proof of success. Please share links or screenshots of past book or membership projects that demonstrate lifts in sales, retention, or ROI—numbers speak louder than hype.
Acceptance criteria for your deliverables:
1. A documented strategy outlining audience personas, funnel stages, and projected metrics.
2. Live campaigns running on at least Facebook, Instagram, and email within the first month.
3. Creatives and copy approved by me before launch.
4. Bi-weekly performance reports showing spend, conversions, CPL, and CAC, along with next-step recommendations.
If you’re driven by results and have verifiable wins in book marketing or subscription platforms, let’s talk.
Here’s the big picture I have in mind:
• Membership experience. You’ll help outline the value ladder, craft offers, and make sure the site keeps members engaged and renewing.
• Full-funnel marketing. Expect to build, launch, and optimise campaigns on Facebook and Instagram, complement them with high-converting email sequences, and scale with Google Ads once we see traction.
• Performance mindset. I want data-driven decisions: clear KPIs, ongoing split tests, and actionable weekly reports.
• Proof of success. Please share links or screenshots of past book or membership projects that demonstrate lifts in sales, retention, or ROI—numbers speak louder than hype.
Acceptance criteria for your deliverables:
1. A documented strategy outlining audience personas, funnel stages, and projected metrics.
2. Live campaigns running on at least Facebook, Instagram, and email within the first month.
3. Creatives and copy approved by me before launch.
4. Bi-weekly performance reports showing spend, conversions, CPL, and CAC, along with next-step recommendations.
If you’re driven by results and have verifiable wins in book marketing or subscription platforms, let’s talk.