Market with Email
Budget: $2 – $8 USD
Part 1: Plan Your Email Campaign
Campaign Overview
Before you begin your three touch email marketing campaign, you’ll want to plan what content you would like to deliver through email in each of your touch points.
Choose your Marketing Challenge (hypothetical DMND landing page, Udacity Enterprise Corporate Training), or your own company
Plan a three touch email campaign
Identify a marketing objective, at least one KPI, and the target persona for your campaign
Plan three email topics that align with your marketing objective
Part 2: Create Your Email Campaign
Email Content Plans
Using the Email Content Plan template slides, provide an overview of the key theme and visual/written assets for each of your three emails
In the Email Content Plan for Email #1, complete the missing components of the template: the email subject line, preview text, body text, and closing CTA
A/B Testing
Testing can be a powerful way to improve conversion rate. One way to achieve this is through A/B testing elements of your email content.
In this exercise, create alternative subject lines and CTA's for your Email #1
Explain why A/B testing is important and how you would A/B test each of these two components of your email in an email campaign.
Email Campaign Calendar
Using the Email Content Plan from above, you will want to plan the timing of the activities of your email campaign calendar. Consider the timing you will need for each phase of your email development process. Use the Email Campaign Calendar template provided.
In yellow, highlight the Planning Phase of each email in your campaign
In teal, highlight the Testing Phase of each email in your campaign
In green, highlight the Send Phase of each email in your campaign
In pink, highlight the Analyze Phase of each email in your campaign
Part 3: Build and Send Your Email Campaign
Now that you have planned your email content and campaign calendar above, use the template above to create your first email using the email service provider, MailChimp. For more directions on using MailChimp, review the Project Prep Pages.
Make sure to include all the components of an email as outlined in your Email #1 Content Plan. After you’ve built the email, send yourself a test message. Once you’ve received the test message, take screenshots and include them in your project slides.
Part 4: Send and Analyze Your Email Campaign Results
Now that you have created your first email in the sequence, and tested it, it's time to send your campaign out for real! We've provided email campaign results for you to evaluate. Analyzing email campaign results is an important part of an email marketing campaign. Examining the metrics that are important to an email campaign can help guide you to make recommendations for future email sends.
Review the results provided for Email #1 and calculate the Open Rate, CTR, and Conversion Rate
Explain what you will do with the emails that have unsubscribed
Make recommendations regarding what you would do to further refine and improve the subsequent emails for your email campaign.
Campaign Overview
Before you begin your three touch email marketing campaign, you’ll want to plan what content you would like to deliver through email in each of your touch points.
Choose your Marketing Challenge (hypothetical DMND landing page, Udacity Enterprise Corporate Training), or your own company
Plan a three touch email campaign
Identify a marketing objective, at least one KPI, and the target persona for your campaign
Plan three email topics that align with your marketing objective
Part 2: Create Your Email Campaign
Email Content Plans
Using the Email Content Plan template slides, provide an overview of the key theme and visual/written assets for each of your three emails
In the Email Content Plan for Email #1, complete the missing components of the template: the email subject line, preview text, body text, and closing CTA
A/B Testing
Testing can be a powerful way to improve conversion rate. One way to achieve this is through A/B testing elements of your email content.
In this exercise, create alternative subject lines and CTA's for your Email #1
Explain why A/B testing is important and how you would A/B test each of these two components of your email in an email campaign.
Email Campaign Calendar
Using the Email Content Plan from above, you will want to plan the timing of the activities of your email campaign calendar. Consider the timing you will need for each phase of your email development process. Use the Email Campaign Calendar template provided.
In yellow, highlight the Planning Phase of each email in your campaign
In teal, highlight the Testing Phase of each email in your campaign
In green, highlight the Send Phase of each email in your campaign
In pink, highlight the Analyze Phase of each email in your campaign
Part 3: Build and Send Your Email Campaign
Now that you have planned your email content and campaign calendar above, use the template above to create your first email using the email service provider, MailChimp. For more directions on using MailChimp, review the Project Prep Pages.
Make sure to include all the components of an email as outlined in your Email #1 Content Plan. After you’ve built the email, send yourself a test message. Once you’ve received the test message, take screenshots and include them in your project slides.
Part 4: Send and Analyze Your Email Campaign Results
Now that you have created your first email in the sequence, and tested it, it's time to send your campaign out for real! We've provided email campaign results for you to evaluate. Analyzing email campaign results is an important part of an email marketing campaign. Examining the metrics that are important to an email campaign can help guide you to make recommendations for future email sends.
Review the results provided for Email #1 and calculate the Open Rate, CTR, and Conversion Rate
Explain what you will do with the emails that have unsubscribed
Make recommendations regarding what you would do to further refine and improve the subsequent emails for your email campaign.