Mailblue Automation Specialist

Job ID: 40292387

Budget: €30 – €250 EUR

I'm a Dutch freelance recruitment strategist building a scalable digital products business. My products help SMB owners and HR managers recruit smarter without an agency. My tech stack includes Mailblue (ActiveCampaign NL), Plug&Pay, Notion and a custom GPT.
My current product suite:

Free lead magnet: Werven Zonder Recruiter (delivered via email automation - this is already live)
E-magazine: Recruitment Routekaart (€147, via Plug&Pay) - not fully online yet, missing the right tags in funnel.
Digital program: Slim Werven met AI — Notion + GPT (€29,- via Plug&Pay) - not live yet
High ticket: Recruitment Audit (€750–€1.500) - not live yet - want ideas to get this automated with for example Typeform and specific output that gives clients a complete advise on how their recruitment can be improved. Need help with this.


What I need
A Mailblue/ActiveCampaign and AI (Zapier, N8N or other platforms) specialist who can build, test and optimize my email funnels end-to-end. This is not a "send newsletters" role — I need someone who thinks in systems and automation logic because I am limited in time.

Specifically:

Build and QA a 5-email welcome + sales sequence for the→ Routekaart funnel (5 Emails are done, as well as the funnel, just need the right tags structure)
Build a follow-on funnel from Routekaart → Slim Werven met AI GPT program
Set up tag architecture (lead source, product purchased, funnel stage, engagement)
Connect Plug&Pay purchase triggers to Mailblue automations
Set up a test protocol to verify every automation fires correctly
Troubleshoot existing sequences and clean up any messy tags or lists
Then set up a Typeform sequence that gives clients a full circle advise on how to improve recruitment, an audit form that is fully automated. Once they have the advise and want to implement the ideas, I can be of assistant to them as a business owner. So, the rest of the funnel has to be fully automated and can be scaled at all times.


You are the right person if:

You have hands-on Mailblue or ActiveCampaign experience (please show examples)
You understand digital product funnels — lead magnet → tripwire → core offer → upsell
You think in systems, not tasks — you spot gaps I haven't seen yet
You're entrepreneurial and proactive — you flag problems before I ask
You're comfortable working asynchronously with clear deliverables
Bonus: you have experience with Plug&Pay or similar checkout tools and AI workflows.


You are NOT the right person if:

You only know how to send broadcast emails
You need constant hand-holding or daily check-ins
You don't understand e-commerce or digital product businesses
You've never worked with tags, automations or conditional logic


Practical details

Language: Dutch and/or English (Dutch preferred for email copy review, but I am a good copywriter myself, sop not mandatory)
Availability: flexible, async — deliverables-based not hourly
Timeline: first deliverable within 1 week of start
Work style: I share context via Notion, communicate via WhatsApp or email