Luxury Email Campaign Development Needed

Summary
We’re hiring an experienced Email Marketing Specialist to create and manage luxury-grade campaigns for a premium aesthetic clinic group in Sydney. The role involves developing a full email strategy, designing elegant branded templates, writing persuasive copy, setting up automation flows, segmenting audiences, and tracking performance. The goal is to increase client retention, bookings, and engagement through strategic, visually refined, and data-driven communication that aligns with our brand’s high-end aesthetic.

Deliverables
Develop tailored email marketing strategy
Plan monthly campaign calendars
Write persuasive and compliant copy
Design elegant email templates
Set up and optimize email sequences
Create segmented campaigns
Personalize communication
Build, test, and launch campaigns
Manage deliverability and analytics
Track performance and optimize strategies

Full email marketing strategy aligned with business goals and brand tone
Monthly campaign calendar outlining themes, promotions, and send dates
Custom-designed, on-brand email templates for newsletters and promotions
Automated email flows (welcome, post-treatment, review request, reactivation)
Segmented and personalized audience lists for targeted communication
Compelling and compliant email copy for each campaign
Performance tracking reports with key metrics (open rate, CTR, conversions)
Data-driven recommendations to improve engagement and conversions
Ongoing optimization of automation flows and campaign timing
A/B testing plan for subject lines, content, and layouts