Lead Generation Email Campaign

Job ID: 38121963

Budget: £20 – £250 GBP

I have recently purchased an email list and I'm seeking an experienced Email Marketing Specialist to create and manage a B2B cold email campaign using Mailchimp. The goal of this campaign is to generate high-quality leads and get companies to sign up for our referral programme. The ideal freelancer will have a proven track record in designing and executing successful B2B email marketing strategies and will be able to provide evidence of past performance.

Responsibilities:
- Develop and execute a comprehensive cold email campaign strategy using Mailchimp.
- Craft compelling email content and subject lines designed to capture the attention of potential business clients.
- Segment and manage the email list to ensure maximum engagement and response rates.
- Monitor and analyse campaign performance, providing regular reports on key metrics such as open rates, click-through rates, and conversion rates.
- Optimise the campaign based on performance data to achieve the best possible results.
- Ensure compliance with all email marketing regulations and best practices.

Requirements:
- Proven experience in creating and managing successful B2B email marketing campaigns, particularly cold email campaigns.
- Expertise in using Mailchimp for email marketing.
- Ability to provide evidence of past successful campaigns, including metrics and results.
- Strong copywriting skills with the ability to craft engaging and persuasive emails tailored to business clients.
- Excellent analytical skills and experience with email marketing analytics tools.
- Knowledge of email marketing regulations and best practices.
- Strong attention to detail and organisational skills.

Skills:
- Experience in lead generation for B2B referral programmes.
- Knowledge of advanced email marketing techniques such as A/B testing and automation.
- Familiarity with CRM tools and integrating email campaigns with CRM systems.

How to Bid:
If you meet the above criteria please start your bid with the words “B2B Mailchimp”. Only these bids will be considered.