Lead-Generating Email Campaign Setup
Budget: £250 – £750 GBP
I need a fresh, well-structured email marketing program designed specifically to generate qualified leads. My main focus is on two streams: one-off promotional blasts that create immediate interest, and automated drip sequences that nurture prospects over time.
Here’s what I’m after:
• A concise strategy outlining buyer personas, angles, and send cadence for both promotional emails and longer-term drips.
• High-converting copy and simple, on-brand design for each email.
• Technical setup in a mainstream platform such as Mailchimp, Klaviyo, HubSpot, or a comparable ESP—complete with segmentation, tagging, and automation triggers.
• Basic A/B test plan for subject lines and CTAs, plus clear KPI tracking so I can see open, click, and lead-capture rates at a glance.
Success is reached when every email in the promotional series and the drip flow is live, firing correctly, and reporting data that I can review inside the platform’s dashboard.
Here’s what I’m after:
• A concise strategy outlining buyer personas, angles, and send cadence for both promotional emails and longer-term drips.
• High-converting copy and simple, on-brand design for each email.
• Technical setup in a mainstream platform such as Mailchimp, Klaviyo, HubSpot, or a comparable ESP—complete with segmentation, tagging, and automation triggers.
• Basic A/B test plan for subject lines and CTAs, plus clear KPI tracking so I can see open, click, and lead-capture rates at a glance.
Success is reached when every email in the promotional series and the drip flow is live, firing correctly, and reporting data that I can review inside the platform’s dashboard.