Lead-Gen Follow-Up Emails

My immediate objective is to turn new enquiries into paying customers through a tightly-crafted follow-up email sequence. I already capture leads; what’s missing is a series of persuasive, well-timed emails that nurture those contacts until they buy.

Here’s the flow I have in mind:

• Strategy: audit my existing opt-in process, define customer segments, map the follow-up journey, and set clear conversion goals.
• Copy & design: write 4–6 concise emails (welcome, value add, social proof, offer, reminder, final nudge) in a tone that matches my brand, with mobile-friendly HTML.
• Automation setup: build or update workflows in my ESP (Mailchimp, Klaviyo, or similar—let me know your preference) with triggers, delays, and dynamic content where useful.
• Optimisation: implement basic A/B tests on subject lines and CTAs, track open, click-through, and conversion rates, and adjust timing or messaging based on early data.
• Reporting: deliver a summary of performance after the first campaign cycle, highlighting wins and next steps.

Success is simple: the sequence goes live without technical hiccups, and I can clearly see an uplift in leads turning into sales. If you’ve launched profitable email automations before, I’d love your help bringing this to life.