Klaviyo Outbound Campaign Guidance
Budget: £20 – £250 GBP
I’m getting ready to turn Klaviyo into a real sales channel, starting with a database of 1,000+ previous enquiries and then building targeted drip campaigns that convert new leads into customers. I want an experienced Klaviyo specialist to help set this up properly from the start, not just technically, but strategically, so we maximise results and learn fast.
Phase 1: Reactivating Existing Enquiries
We have 1,000+ historic leads/enquiries who never converted. The first priority is to organise, segment, and build campaigns to re-engage these contacts and turn them into sales.
This includes:
Cleaning and structuring the existing database inside Klaviyo
Segmenting leads by enquiry type, interest, recency, source, or intent
Creating an initial outbound campaign sequence designed to generate direct revenue
Using a mix of product offers, trust-building content, testimonials, and urgency
Advising on deliverability, warm-up, and sending best practices so we protect the domain and inbox placement
Phase 2: Drip Funnels for New Leads
Once the first campaign is live, we want to build a repeatable system where new leads can be added into specific funnels depending on their target market or enquiry type.
We will start with one market first, refine it, then expand.
This includes:
Building a lead capture to nurture funnel
Automated email sequences for new enquiries
Smart segmentation and tagging
Personalised but scalable messaging
Conversion-focused follow-up flows
Recommendations on how to scale into multiple funnels later
What I Need From You
Full audit of my current Klaviyo account (lists, segments, flows, setup)
Advice on anything limiting conversions or deliverability
Help writing / improving campaigns and flows
A/B testing setup for subject lines, offers, timing, and messaging
Revenue tracking, reporting, and attribution setup
Strategic consultation and ongoing optimisation suggestions
Review of first sends to ensure everything fires correctly
Ideal Freelancer
You’ve used Klaviyo to generate real sales before, not just send newsletters. You understand cold vs warm audiences, reactivation campaigns, list hygiene, deliverability, and conversion strategy.
Important
I don’t just want someone to “build flows.” I want someone commercially minded who can advise, improve, test, and help us get the most from the platform long term.
If you’ve helped brands turn old leads into revenue and built scalable email funnels, I’d like to speak quickly.
Phase 1: Reactivating Existing Enquiries
We have 1,000+ historic leads/enquiries who never converted. The first priority is to organise, segment, and build campaigns to re-engage these contacts and turn them into sales.
This includes:
Cleaning and structuring the existing database inside Klaviyo
Segmenting leads by enquiry type, interest, recency, source, or intent
Creating an initial outbound campaign sequence designed to generate direct revenue
Using a mix of product offers, trust-building content, testimonials, and urgency
Advising on deliverability, warm-up, and sending best practices so we protect the domain and inbox placement
Phase 2: Drip Funnels for New Leads
Once the first campaign is live, we want to build a repeatable system where new leads can be added into specific funnels depending on their target market or enquiry type.
We will start with one market first, refine it, then expand.
This includes:
Building a lead capture to nurture funnel
Automated email sequences for new enquiries
Smart segmentation and tagging
Personalised but scalable messaging
Conversion-focused follow-up flows
Recommendations on how to scale into multiple funnels later
What I Need From You
Full audit of my current Klaviyo account (lists, segments, flows, setup)
Advice on anything limiting conversions or deliverability
Help writing / improving campaigns and flows
A/B testing setup for subject lines, offers, timing, and messaging
Revenue tracking, reporting, and attribution setup
Strategic consultation and ongoing optimisation suggestions
Review of first sends to ensure everything fires correctly
Ideal Freelancer
You’ve used Klaviyo to generate real sales before, not just send newsletters. You understand cold vs warm audiences, reactivation campaigns, list hygiene, deliverability, and conversion strategy.
Important
I don’t just want someone to “build flows.” I want someone commercially minded who can advise, improve, test, and help us get the most from the platform long term.
If you’ve helped brands turn old leads into revenue and built scalable email funnels, I’d like to speak quickly.