Klaviyo New-Product Email Campaign

Klaviyo Email Marketing & Automation Setup for Shopify

Project Overview

We are looking for an experienced Klaviyo and Shopify email marketing specialist to configure our existing Klaviyo account, import customer email lists, create professional email campaigns, build automated email flows and provide a reusable email marketing system for future campaigns.

Klaviyo is already installed and connected to our Shopify store.

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Scope of Work

1. Review & Configure Klaviyo

* Review existing Klaviyo account.
* Verify Shopify integration.
* Configure and authenticate email sending domains (SPF/DKIM) if required.
* Configure sender identities.
* Review email deliverability settings.
* Ensure account follows Klaviyo best practices.

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2. Configure Three Separate Sender Identities

Configure and verify three separate sender identities:

* Shopify transactional email sender (orders and notifications).
* Marketing Sender 1.
* Marketing Sender 2.

Configure sender names, sender email addresses and reply-to addresses and ensure the correct sender is used for each campaign.

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3. Import Customer Lists

* Import two customer email lists (approximately 1,800 contacts each).
* Remove duplicate and invalid email addresses.
* Create two separate Klaviyo lists or segments.
* Organise contacts for future campaigns.

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4. Create Email Campaigns

Create:

* Campaign 1 – Customer List A
* Campaign 2 – Customer List B
* One reusable master email campaign template that can easily be duplicated for future promotions and product launches.

Campaigns must be professionally designed, mobile responsive, fully editable, tested and saved as drafts only.

Do not send any campaigns without approval.

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5. Email Design

Using the text and images supplied:

* Design professional email templates.
* Mobile responsive.
* Premium layout.
* Clear call-to-action buttons.
* Link to our Shopify website.
* Footer, company information and unsubscribe links.

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6. Create & Configure Email Flows

Create, customise, test and provide professionally written email content for each flow.

A. Welcome / VIP Signup Flow

* Welcome email.
* Subscriber confirmation.
* Brand introduction.
* Product introduction.

B. Product Interest / VIP Registration Flow

For customers registering interest before purchasing.

Sequence to include:

* Registration confirmation.
* Product features and benefits.
* Why choose the product.
* Stock updates.
* Product launch announcement.

C. Contact / Enquiry Flow

Automatic acknowledgement when customers submit an enquiry.

Include:

* Thank you for contacting us.
* Confirmation email.
* Expected response time.

D. Abandoned Cart Flow

Complete abandoned cart sequence including:

* Reminder 1.
* Reminder 2.
* Final reminder.

E. Browse Abandonment Flow

For visitors viewing products but not adding to cart.

F. Back In Stock Flow

Automatic notification when products become available.

G. Post Purchase Flow

Include:

* Thank you email.
* Helpful product information.
* Customer engagement.

H. Review Request Flow

Automatically request customer reviews after delivery.

I. Win-Back Flow

Re-engage previous customers who have not interacted or purchased for an extended period.

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7. Review Shopify Customer Emails

Review and improve the customer email experience where possible.

Including:

* Order confirmation.
* Shipping confirmation.
* Delivery notifications.

Ensure branding is consistent throughout the customer journey.

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8. Email Copywriting

Write professional email copy for:

* Campaigns.
* Email flows.
* Customer automations.

Content should be:

* Professional.
* Engaging.
* Conversion focused.
* Mobile friendly.
* Easy for us to edit.

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9. Testing

Before completion:

* Send test emails for approval.
* Test desktop and mobile layouts.
* Confirm all links, buttons and images work correctly.
* Verify all automations trigger correctly.

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10. Documentation & Handover

Provide:

* Summary of work completed.
* Confirmation all campaigns and flows have been tested.
* Instructions explaining how to:
* Edit campaigns.
* Duplicate campaigns.
* Edit email flows.
* Change sender identities.
* Import future customer lists.
* Send future campaigns.
* Recommendations for future email marketing improvements.

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Deliverables

* Fully configured Klaviyo account.
* Three verified sender identities.
* Two customer lists imported and organised.
* Two completed launch campaigns.
* One reusable master campaign template.
* All email automations configured.
* Professionally written email content for all campaigns and flows.
* All campaigns and flows tested.
* Complete handover documentation.

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Required Experience

Applicants must have proven experience with:

* Klaviyo
* Shopify
* Email deliverability
* Email automation
* Klaviyo Flows
* Audience segmentation
* Email copywriting
* Professional email design

Please include examples of previous Shopify/Klaviyo projects.

Preference will be given to applicants who can recommend improvements and best practices, not simply complete the requested tasks.