Klaviyo Email Marketing for Luxury Jewellery Brand

Email Marketing Specialist (Klaviyo) for Fine Jewellery Brand – Ongoing Campaigns

I’m the founder of a London-based fine jewellery brand specialising in personalised and bespoke pieces, including diamond name necklaces and gemstone jewellery.

We are a growing brand with an email list of ~800 subscribers, and I’m looking for an email marketing specialist to manage ongoing weekly campaigns in Klaviyo.

Our core flows are already set up, so the focus is on campaign strategy, execution, and list growth.

Scope of work:
- Plan and execute 2 email campaigns per week
- Write high-quality, on-brand email copy (premium, editorial tone — not sales-heavy)
- Design and build emails in Klaviyo
- Align campaigns with:
- Product storytelling
- Gifting moments (birthdays, anniversaries, milestones)
- Jewellery education (gemstones, design, buying guidance)

Important:
We are not a discount-led brand, so campaigns should focus on storytelling, product value, and emotional connection rather than promotions or offers.

Growth & Strategy:
I’m looking for someone who can also:
- Help grow the email list (popups, lead magnets, creative ideas)
- Suggest segmentation strategies as the list grows
- Use performance data to refine campaigns over time

Goals:
- Build a strong, engaged subscriber base
- Increase repeat purchases
- Establish email as a consistent revenue channel
- Develop a clear brand voice through email

Ideal candidate:
- Experienced with Klaviyo
- Strong copywriting skills (luxury, fashion, or jewellery preferred)
- Understands how to sell without relying on discounts
- Proactive with ideas and strategy (not just execution)

This is an ongoing role for the right person.

Please include examples of email campaigns you’ve created and any results you’ve achieved.

---