Klaviyo Email Marketing Specialist for Metallmobell

Project Title: Klaviyo & Email Marketing Expert for E-commerce (Workshop Furniture)

Project Description:

I am looking for a specialist in Klaviyo and Copywriting to implement the email marketing strategy of Metallmobell, a brand of metal workbenches and cabinets, from scratch. We have a database of 5,000 contacts and we want to monetize it through intelligent segmentation and automated flows, highlighting our quality-price ratio and fast service.


Objectives and Deliverables:

Technical Configuration: Audit, list cleaning and correct setup in Klaviyo to ensure deliverability.


Advanced Segmentation: Create dynamic segments differentiating between Private Client (DIY/Hobby) and Professional Client (B2B).


Flow Implementation (Copy + Design + Assembly):

Capture: Welcome (Storytelling + USP), Abandoned Cart and Abandoned Navigation.

Post-Purchase and Loyalty (Sequence of 4 Emails):


Logistics: Confirmation and reinforcement of shipping times (4-5 days).


Education: Automatic sending of video tutorials and assembly instructions before delivery.

Social Proof: Request for reviews and photos of the final assembly (UGC).

Remarketing: Cross-selling strategy to encourage the 2nd purchase.
4.-Content Strategy: Planning newsletters that mix sales with educational content to position ourselves as experts.


Requirements:

Native Spanish: Impeccable and persuasive writing.

Klaviyo expert: Mastery of triggers, filters and conditional logic.

E-commerce experience: Preferably in the Home, Tools or B2B sector.

To apply: Please start your proposal with the word "METALLMOBELL" to confirm that you have read the requirements and briefly attach an example of a flow you have designed.