Klaviyo Email Marketing Designer Needed
Budget: $250 – $750 USD
Senior Email Marketing Designer — Klaviyo
Overview
We’re looking for a design-first, production-minded Klaviyo Email Marketing Designer to build brand-forward, editorial-style transactional and lifecycle systems for a Shopify brand.
This is a system-focused role. We provide creative direction, structure, and feedback — your focus is translating that guidance into clean, brand-forward, email-safe layouts built directly inside Klaviyo while ensuring dynamic Shopify variables, tracking links, and triggers remain reliable.
These emails should feel like part of the brand story, not just operations — building trust, clarity, and connection throughout our launch and early growth phase.
Design-first Klaviyo role for brand-forward transactional systems, strong microcopy, and production-grade QA — not templates.
This role is detail-driven — please review the full job spec and reference links before applying.
High Priority — Full Design + Build in Klaviyo
Design and implement branded, editorial-style transactional emails:
Order Confirmation / Thank You
Shipping Confirmation
Out for Delivery
Delivered
Expectations
Build layouts using Klaviyo’s drag-and-drop editor
Use dynamic Shopify order variables safely (items, totals, addresses, tracking links) without breaking flows, tracking, or deliverability
Create a brand-forward hero section that feels premium, not promotional
“Track Order” CTA with dynamic Route link (Shopify fallback)
Clean rendering across Gmail, Apple Mail, Outlook, and mobile
Test flows using live order events before publishing
Medium Priority — System Emails (Light Touch)
Rebuild and lightly style standard Shopify notifications using our Figma design system (visual reference only):
Order Refunded
Order Cancelled
Order Edited / Updated
Payment Error / Failed Payment
Account Welcome / Activation
Password Reset
Expectations
Text-first, low-maintenance layouts
Consistent branding (logo, colors, typography)
Built in Klaviyo or Shopify notifications for reliability and ease of upkeep
Later Phase — Lifecycle / Marketing (Klaviyo Only)
Post-delivery feedback / review request
Education / onboarding series
Platform & Workflow
Build path: Start directly in Klaviyo or explore layouts in Figma first — both are acceptable
Final build + QA: Completed in Klaviyo
Data source: Shopify events (order, fulfillment, tracking)
Tracking: Route integration or Shopify fallback
Collaboration: Contra + Zoom
Required Skills
Strong experience with Klaviyo transactional flows for Shopify
Confident handling of dynamic event variables and tracking links
Proficiency with Klaviyo’s drag-and-drop builder
Understanding of email client compatibility, responsiveness, and dark/light mode behavior
Comfortable testing with live order events and QA across inboxes
Deliverables
4 branded transactional emails (Order, Shipping, Out for Delivery, Delivered)
6+ system emails rebuilt in Klaviyo (refunds, cancellations, account, password, etc.)
QA-tested Klaviyo flows integrated with Shopify
Minor updates to existing lifecycle emails (light layout / text / image edits)
Simple branded unsubscribe / opt-out email
Success Criteria
Emails feel premium, modern, and trustworthy
Tracking CTA works reliably
Layout holds across major clients and devices
Medium-priority emails remain simple and low-maintenance
High-priority emails create a brand moment without breaking deliverability or variables
Design Inspiration & Quality Standard
We reference Really Good Emails as a visual benchmark for clean, editorial, well-spaced layouts:
https://reallygoodemails.com
Our goal is to build brand-forward transactional emails in Klaviyo — protecting Shopify data and tracking logic while delivering a calm, premium, and trustworthy experience across all inboxes.
Ideal Candidate Profile
You bring a design-first mindset with strong technical execution in Klaviyo and Shopify.
You should have:
Strong visual design and brand cohesion skills (Figma or similar)
Experience with DTC / CPG transactional or lifecycle email systems
Proficiency in Klaviyo templates, flows, and Shopify integrations
Solid understanding of email fundamentals (deliverability, personalization, performance)
A detail-oriented, quality-first approach to customer experience
Eligibility & Collaboration
High and Medium Priority are scoped as a focused 1-week production sprint, emphasizing speed, quality, and production readiness
Tight feedback loops and short revision cycles during the build window
Future retainer or lifecycle projects (such as welcome series work) will be evaluated and scoped following successful delivery of the High and Medium Priority emails.
Nice to Have
Experience recreating ReallyGoodEmails-style layouts
Familiarity with Route tracking
Light copywriting (headlines, microcopy, CTAs)
Basic knowledge of accessibility and compliance (CAN-SPAM, GDPR)
Comfort with basic HTML for edge cases (not required)
Experience designing transactional emails as part of a story-led lifecycle system for wellness or lifestyle brands, using a data-informed approach to optimization, with a preference for text-forward, editorial-style layouts and thoughtful use of visuals at the designer’s discretion.
Overview
We’re looking for a design-first, production-minded Klaviyo Email Marketing Designer to build brand-forward, editorial-style transactional and lifecycle systems for a Shopify brand.
This is a system-focused role. We provide creative direction, structure, and feedback — your focus is translating that guidance into clean, brand-forward, email-safe layouts built directly inside Klaviyo while ensuring dynamic Shopify variables, tracking links, and triggers remain reliable.
These emails should feel like part of the brand story, not just operations — building trust, clarity, and connection throughout our launch and early growth phase.
Design-first Klaviyo role for brand-forward transactional systems, strong microcopy, and production-grade QA — not templates.
This role is detail-driven — please review the full job spec and reference links before applying.
High Priority — Full Design + Build in Klaviyo
Design and implement branded, editorial-style transactional emails:
Order Confirmation / Thank You
Shipping Confirmation
Out for Delivery
Delivered
Expectations
Build layouts using Klaviyo’s drag-and-drop editor
Use dynamic Shopify order variables safely (items, totals, addresses, tracking links) without breaking flows, tracking, or deliverability
Create a brand-forward hero section that feels premium, not promotional
“Track Order” CTA with dynamic Route link (Shopify fallback)
Clean rendering across Gmail, Apple Mail, Outlook, and mobile
Test flows using live order events before publishing
Medium Priority — System Emails (Light Touch)
Rebuild and lightly style standard Shopify notifications using our Figma design system (visual reference only):
Order Refunded
Order Cancelled
Order Edited / Updated
Payment Error / Failed Payment
Account Welcome / Activation
Password Reset
Expectations
Text-first, low-maintenance layouts
Consistent branding (logo, colors, typography)
Built in Klaviyo or Shopify notifications for reliability and ease of upkeep
Later Phase — Lifecycle / Marketing (Klaviyo Only)
Post-delivery feedback / review request
Education / onboarding series
Platform & Workflow
Build path: Start directly in Klaviyo or explore layouts in Figma first — both are acceptable
Final build + QA: Completed in Klaviyo
Data source: Shopify events (order, fulfillment, tracking)
Tracking: Route integration or Shopify fallback
Collaboration: Contra + Zoom
Required Skills
Strong experience with Klaviyo transactional flows for Shopify
Confident handling of dynamic event variables and tracking links
Proficiency with Klaviyo’s drag-and-drop builder
Understanding of email client compatibility, responsiveness, and dark/light mode behavior
Comfortable testing with live order events and QA across inboxes
Deliverables
4 branded transactional emails (Order, Shipping, Out for Delivery, Delivered)
6+ system emails rebuilt in Klaviyo (refunds, cancellations, account, password, etc.)
QA-tested Klaviyo flows integrated with Shopify
Minor updates to existing lifecycle emails (light layout / text / image edits)
Simple branded unsubscribe / opt-out email
Success Criteria
Emails feel premium, modern, and trustworthy
Tracking CTA works reliably
Layout holds across major clients and devices
Medium-priority emails remain simple and low-maintenance
High-priority emails create a brand moment without breaking deliverability or variables
Design Inspiration & Quality Standard
We reference Really Good Emails as a visual benchmark for clean, editorial, well-spaced layouts:
https://reallygoodemails.com
Our goal is to build brand-forward transactional emails in Klaviyo — protecting Shopify data and tracking logic while delivering a calm, premium, and trustworthy experience across all inboxes.
Ideal Candidate Profile
You bring a design-first mindset with strong technical execution in Klaviyo and Shopify.
You should have:
Strong visual design and brand cohesion skills (Figma or similar)
Experience with DTC / CPG transactional or lifecycle email systems
Proficiency in Klaviyo templates, flows, and Shopify integrations
Solid understanding of email fundamentals (deliverability, personalization, performance)
A detail-oriented, quality-first approach to customer experience
Eligibility & Collaboration
High and Medium Priority are scoped as a focused 1-week production sprint, emphasizing speed, quality, and production readiness
Tight feedback loops and short revision cycles during the build window
Future retainer or lifecycle projects (such as welcome series work) will be evaluated and scoped following successful delivery of the High and Medium Priority emails.
Nice to Have
Experience recreating ReallyGoodEmails-style layouts
Familiarity with Route tracking
Light copywriting (headlines, microcopy, CTAs)
Basic knowledge of accessibility and compliance (CAN-SPAM, GDPR)
Comfort with basic HTML for edge cases (not required)
Experience designing transactional emails as part of a story-led lifecycle system for wellness or lifestyle brands, using a data-informed approach to optimization, with a preference for text-forward, editorial-style layouts and thoughtful use of visuals at the designer’s discretion.