Kerala Sleep Wellness Marketing Campaign
Budget: ₹1,500 – ₹12,500 INR
I need to reach HR managers across Kerala and introduce our Orthopedic mattress line as part of a broader Sleep Wellness programme for their employees. The assignment covers the full journey from strategy through execution, using Social Media, Email Marketing and targeted Direct Outreach in a coordinated push.
What has proven to resonate with decision-makers is authentic, well-produced Customer Testimonials, so the messaging should centre on real employee stories, before-and-after comfort metrics and any verifiable health benefits. You will shape that narrative, package it for each channel and ensure it lands in the right inboxes, feeds and meeting rooms.
Core objectives
• Build or refine a Kerala-specific database of HR heads and wellness champions in medium-to-large firms
• Craft testimonial-driven email sequences, social posts and call scripts that highlight the value of our mattresses within an employee wellness context
• Schedule, launch and monitor campaigns, then optimise based on open rates, click-throughs and responses
• Report weekly on contact growth, engagement and qualified leads, with recommendations for next steps
Everything can roll out at a sustainable pace—there’s no hard deadline—so quality, compliance and relationship-building take priority over speed. If you are confident in multichannel B2B promotion and understand the nuances of Kerala’s corporate landscape, this project should feel straightforward and rewarding.
What has proven to resonate with decision-makers is authentic, well-produced Customer Testimonials, so the messaging should centre on real employee stories, before-and-after comfort metrics and any verifiable health benefits. You will shape that narrative, package it for each channel and ensure it lands in the right inboxes, feeds and meeting rooms.
Core objectives
• Build or refine a Kerala-specific database of HR heads and wellness champions in medium-to-large firms
• Craft testimonial-driven email sequences, social posts and call scripts that highlight the value of our mattresses within an employee wellness context
• Schedule, launch and monitor campaigns, then optimise based on open rates, click-throughs and responses
• Report weekly on contact growth, engagement and qualified leads, with recommendations for next steps
Everything can roll out at a sustainable pace—there’s no hard deadline—so quality, compliance and relationship-building take priority over speed. If you are confident in multichannel B2B promotion and understand the nuances of Kerala’s corporate landscape, this project should feel straightforward and rewarding.